sm business proposal
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Project Proposal
Prepared for: Resorts World at Sentosa
Prepared by: Lim Kian Ping, Executive Director
Apri l 1, 2008
Proposal number: 2403-081
SM Laundry & Linen Pte Ltd 9 Loyang Walk Singapore 508790 T 65 6241 4333/4 F 65 6445 7047 1
SM Laundry & Linen Pte Ltd
Company HIstory
SM Laundry & Linen is one of the leading service providers in the laundry and
l inen industry. From its humble beginnings in 2001, it has expanded into a
large corporation and is recognised as one of the largest non-hotel aff i l iated
commercial laundry service providers in Singapore, occupying a 20,000
square feet plant with more than 80 staff.
SM Laundry & Linen’s foray into the Hospital ity and Food and Beverage
industry has seen it service top cl ients in both the private and public sector.
Over the years, SM has consistently sought to revolutionize and enhance its
services to bring the best value for money through innovation and leveraging
on technology.
In 2004, SM Laundry & Linen moved to its new premises at the Loyang
Industrial Estate - situated strategical ly with easy accessibi l i ty via major
expressways l ike the PIE, TPE and the ECP. Cutting edge equipment such as
a new tunnel batch washer was acquired to extend its production capacity
and productivity, underscoring its commitment to pushing the boundaries of
effectiveness and eff iciency.
The management of SM Laundry & Linen brings with it a wealth of more than
30 years experience in the market. In 2005, SM Laundry & Linen received the
accreditation of S7 by the Ministry of Finance, Singapore, in recognit ion of its
f inancial strength and track record. In 2006, SM was selected as a major
sponsor for the Singapore National Day Parade.
Quality in a service or product is not just what is being put into it, but what
the cl ient gets out of it. We bel ieve that well done is better than well said, and
SM Laundry & Linen’s long history of qual ity service and continual innovation
is a testament that past, present or future, we wil l continue to be a leading
service provider in the industry.
SM Laundry & Linen Pte Ltd 9 Loyang Walk Singapore 508790 T 65 6241 4333/4 F 65 6445 7047 2
SM Laundry & Linen Pte Ltd
Company Prof i le
Our Vision
To be the leading laundry and l inen integrated service provider in the
Hospital ity as well as the Food & Beverage (F&B) Industry.
Our Mission
To enhance the competit iveness of our cl ients by providing them with rel iable,
cost-effective and innovative business solutions.
Our Core Business
• Provision of Laundry Services
• Supply of Linen
• Design and Rental Services for Staff Uniforms
• Consultation
Our Board of Advisors
• Lee Thiam Yew, Freddy
• Andy Gan Lai Chiang
Our Board of Directors
• Lim Chin Aik, Chief Executive Off icer
• Gan Chui Hwa, Executive Director
• Lim Wee Ping, Aldrich, Executive Director
• Lim Kian Ping, Executive Director
• Lim Chin Cheong, Executive Director
SM Laundry & Linen Pte Ltd 9 Loyang Walk Singapore 508790 T 65 6241 4333/4 F 65 6445 7047 3
SM Laundry & Linen Pte Ltd
Our Clients
Our cl ients include ministr ies, government agencies and statutory boards
such as People’s Association and the Ministry of Defence. SM Laundry &
Linen is also the appointed service provider for the SIngapore
Government Service.
SM Laundry & Linen also services cl ients in the hotel industry. We have
worked with the Swissotel and Meritus Hotels and Resorts group and have
received very posit ive feedback with regards to our qual ity and service
standards. Other cl ients include resorts such as the Sentosa Golf Club and
Orchid Country Club.
We would be glad to provide references from our cl ients i f requested.
SM Laundry & Linen Pte Ltd 9 Loyang Walk Singapore 508790 T 65 6241 4333/4 F 65 6445 7047 4
SM Laundry & Linen Pte Ltd
Proposal for Resorts World at Sentosa (RWS)
(I) Background
Resorts World at Sentosa (RWS) is the developer of Southeast Asia’s leading
family destination, located on Sentosa Island and is due to open in early
2010.
This integrated resort wil l see six onsite hotels encompassing 1,800 hotel
rooms. These hotels include Maxims Residences, Hotel Michael, Hard Rock
Hotel, Festive Hotel, Equarius Hotel and Espa Vi l las. The resort also includes
a bal lroom with a capacity of 1,500 and a convention hal l that can hold
2,000 people.
(II) Analysis of RWS Requirements
RWS requires massive operational support in l inen and clothing supply as well
as laundry and dry-cleaning services. The fol lowing is estimated based on the
dai ly requirements for approximately 12,000 staff and 1,800 hotel rooms.
• 40 tonnes of laundry for cleaning.
• 36,000 pieces of uniform and guest works.
SM Laundry & Linen is able to handle these operational requirements in al l
aspects from machinery to manpower resources. We wil l be a one-stop shop
for al l laundry and l inen needs for Resort World, Sentosa.
SM Laundry & Linen Pte Ltd 9 Loyang Walk Singapore 508790 T 65 6241 4333/4 F 65 6445 7047 5
SM Laundry & Linen Pte Ltd
SM Laundry & Linen Solutions For Staff Attire/Clothing
SM Laundry & Linen wil l adopt a hol ist ic and integrated approach in tackl ing
the substantial operational requirements of RWS.
• Staff Attire/Clothing and Maintenance: SM Laundry & Linen wil l
provide specially-designed uniforms customized to suit each
individual hotel’s corporate identity. Maintenance wil l be handled entirely
by SM Laundry & Linen to help regulate costs and manpower resources
for the cl ient.
• Machinery Support for Staff Att ire/Clothing
Production SpeedTotal Work
Load Per Hour
Dry clean/ Wet wash
5 units of dry cleaning machines 50 pcs/hr/unit 250 pcs
11 units of 50lbs Washers 100 pcs/hr/unit 1100 pcs
13 units of 250lbs Washers 300 pcs/hr/unit 3900 pcs
Drying
12 units of 110lbs Dryer 300 pcs/hr/unit 3600 pcs
Pressing
15 units of Body Shirt Press 100 pcs/hr/unit 1500 pcs
15 units of Pants Topper 100 pcs/hr/unit 1500 pcs
15 units of Double Legger Press 100 pcs/hr/unit 1500 pcs
5 units of Mult i-Tensioning Garment Finisher 100 pcs/hr/unit 500 pcs
2 units of Chair Cover Tunnel 200 pcs/pr/unit 400 pcs
Expansion/Contingency
2 units of Dry Clean Machines 50 pcs/hr/unit 100 pcs
3 units of 250lbs Washers 300 pcs/hr/unit 900 pcs
3 units of 110lbs Dryers 300 pcs/hr/unit 900 pcs
3 units of Body Shirt Press 100 pcs/hr/unit 300 pcs
SM Laundry & Linen Pte Ltd 9 Loyang Walk Singapore 508790 T 65 6241 4333/4 F 65 6445 7047 6
SM Laundry & Linen Pte Ltd
SM Laundry & Linen Solutions For Linen
SM Laundry & Linen wil l adopt a hol ist ic and integrated approach in tackl ing the
substantial operational requirements of RWS.
• Linen Rental and Maintenance: SM Laundry & Linen wil l also provide
rental and laundry services for l inen requirements. Maintenance wil l be
handled entirely by SM Laundry & Linen to help regulate costs and
manpower resources for the cl ient.
• Machinery Support for Linen
Est. Production
Speed
Total Work
Load Per Hour
Dry clean/ Wet wash
1 unit of Batch Washer System 2 tonnes/hr/unit 2 tonnes
10 units of 400lbs Washer 500 kg/hr/unit 5 tonnes
Drying
10 units of 400lbs Dryer 500 kg/hr/unit 5 tonnes
1 unit Tunnel Dry System 2 tonnes/hr/unit 2 tonnes
Pressing
6 units of Flatwork Ironer 2000 pcs/hr/unit 12000 pcs
5 units of Towel-folding Machine 300 pcs/hr/unit 1200 pcs
Addit ional Support
10 units of 14ft Box Lorry With Tai lgate NA NA
300 units of Stainless Steel Trol ley NA NA
Expansion/Contingency
1 unit Tunnel Batch Washer 2 tonnes/hr/unit 2 tonnes
1 unit Tunnel Dry System 2 tonnes/hr/unit 2 tonnes
1 units of Flatwork Ironer 2000 pcs/hr/unit 2000 pcs
2 units of Towel-folding Machine 300 pcs/hr/unit 600 pcs
SM Laundry & Linen Pte Ltd 9 Loyang Walk Singapore 508790 T 65 6241 4333/4 F 65 6445 7047 7
SM Laundry & Linen Pte Ltd
SM Laundry & Linen Operational Workflow
SM Laundry & Linen wil l support RWS by offering a seamless and hassle-free
operational workflow that is t imely and eff icient.
• Linen Collection & Delivery: SM Laundry & Linen wil l make four tr ips a
day to the hotels for col lection and del ivery.
• Staff Service & Support: SM Laundry & Linen wil l provide onsite
service and support by stationing at least one duty manager per hotel to
faci l i tate the col lection and del ivery. Special requirements or requests
wil l be handled promptly by our duty manager.
• Guest Laundry Services: SM Laundry & Linen wil l provide same-day
dry cleaning services for hotel guests.
• Onsite Equipment: SM Laundry & Linen wil l supply a double-decked
garment conveyor to each individual housekeeping department, enabling
cl ients to maximise space constraints and manpower resources.
Executive Summary
SM Laundry and Linen, with our vast expertise and experience in commercial
laundry services, is more than adept to undertake the service and support
requirements for Resort World at Sentosa.
We look forward to working with you.
SM Laundry & Linen Pte Ltd 9 Loyang Walk Singapore 508790 T 65 6241 4333/4 F 65 6445 7047 8
SM Laundry & Linen Pte Ltd
Machinery Pictures
Laundry System
Towel-folding Machine
SM Laundry & Linen Pte Ltd 9 Loyang Walk Singapore 508790 T 65 6241 4333/4 F 65 6445 7047 9
SM Laundry & Linen Pte Ltd
Linen-folding Machine
Body Shirt Press
SM Laundry & Linen Pte Ltd 9 Loyang Walk Singapore 508790 T 65 6241 4333/4 F 65 6445 7047 10
SM Laundry & Linen Pte Ltd
Flatwork Ironer
Dry-Cleaning Machine
SM Laundry & Linen Pte Ltd 9 Loyang Walk Singapore 508790 T 65 6241 4333/4 F 65 6445 7047 11
SM Laundry & Linen Pte Ltd
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