sma p resentation rev oct 25

Bridget Nichols & Joe Cobbs

A team-based, cross-course innovation meeting the challenges ofprofessional and collegiate sports marketers

Field Application Student Training

Thursday, October 31, 13

THANKS !The Cincinnati Reds invite and

to the ballpark! Bring the to Great American Ballpark

and receive your ticket at half-price!*

sponsored by

*Must purchase one (1) or more ticket (s) at face value for the same game. This special offer is valid for Monday - Thursday home games from May - August only. For more

details and to purchase tickets, visit Reds.com or call the box office.

momsgrandmothers

family

MOM

Thursday, October 31, 13

THANKS !The Cincinnati Reds invite and

to the ballpark! Bring the to Great American Ballpark

and receive your ticket at half-price!*

sponsored by

*Must purchase one (1) or more ticket (s) at face value for the same game. This special offer is valid for Monday - Thursday home games from May - August only. For more

details and to purchase tickets, visit Reds.com or call the box office.

momsgrandmothers

family

MOM

Thursday, October 31, 13

THANKS !The Cincinnati Reds invite and

to the ballpark! Bring the to Great American Ballpark

and receive your ticket at half-price!*

sponsored by

*Must purchase one (1) or more ticket (s) at face value for the same game. This special offer is valid for Monday - Thursday home games from May - August only. For more

details and to purchase tickets, visit Reds.com or call the box office.

momsgrandmothers

family

MOMA story of 2 different

classes...

And 2 different professors...

And 2 different semesters.

Thursday, October 31, 13

THANKS !The Cincinnati Reds invite and

to the ballpark! Bring the to Great American Ballpark

and receive your ticket at half-price!*

sponsored by

*Must purchase one (1) or more ticket (s) at face value for the same game. This special offer is valid for Monday - Thursday home games from May - August only. For more

details and to purchase tickets, visit Reds.com or call the box office.

momsgrandmothers

family

MOMA story of 2 different

classes...

And 2 different professors...

And 2 different semesters.

One Innovation.

Thursday, October 31, 13

THEIR PROBLEM

Thursday, October 31, 13

Fall

Spring

OUR PROBLEM

Thursday, October 31, 13

Fall

Spring

OUR PROBLEM

Thursday, October 31, 13

Fall

Spring

OUR PROBLEM

BridgetJoeThursday, October 31, 13

SOLUTION

Thursday, October 31, 13

SOLUTION

BridgetSp. Promotions

JoeSports Mkt.

Thursday, October 31, 13

SOLUTION

BridgetSp. Promotions

JoeSports Mkt.

Building

Thursday, October 31, 13

SOLUTION

Consultancy

BridgetSp. Promotions

JoeSports Mkt.

Building

Thursday, October 31, 13

Course 1: Info gathering & Understanding

COLLEGE

Sports Marketing Findings

Thursday, October 31, 13

Course 1: Info gathering & Understanding

COLLEGE

Sports Marketing Findings

moms and grandmothers

Thursday, October 31, 13

Course 1: Info gathering & Understanding

COLLEGE

Sports Marketing Findings

moms and grandmothers

family

Thursday, October 31, 13

THANKS !The Cincinnati Reds invite and

to the ballpark! Bring the to Great American Ballpark

and receive your ticket at half-price!*

sponsored by

*Must purchase one (1) or more ticket (s) at face value for the same game. This special offer is valid for Monday - Thursday home games from May - August only. For more

details and to purchase tickets, visit Reds.com or call the box office.

momsgrandmothers

family

MOM

Thursday, October 31, 13

Course 2:

Thursday, October 31, 13

Course 2: Each one Teach one & Solutions

COLLEGE

Sports Marketing Findings

Thursday, October 31, 13

Course 2: Each one Teach one & Solutions

COLLEGE

Sports Marketing Findings

moms and grandmothers

Thursday, October 31, 13

Course 2: Each one Teach one & Solutions

COLLEGE

Sports Marketing Findings

moms and grandmothers

family

Thursday, October 31, 13

THANKS MOM!The Cincinnati Reds invite moms and

grandmothers to the ballpark! Bring the family to Great American Ballpark and

receive your ticket at half-price!*

sponsored by

*Must purchase one (1) or more ticket (s) at face value for the same game. This special offer is valid for Monday - Thursday home games from May - August only. For more

details and to purchase tickets, visit Reds.com or call the box office.

Thursday, October 31, 13

COLLEGE

Sports Promotions Findings

Course 2: Present findings related to course 1 & 2

Thursday, October 31, 13

End Results

Thursday, October 31, 13

Student Feedback

How  much  do  you  think  you  have  learned  in  this  course?

4.00$

4.10$

4.20$

4.30$

4.40$

4.50$

4.60$

4.70$

Spr$'10$ Fall$'10$ Spr$'11$ Fall$'11$ Spr$'12$ Fall$'12$ Sp$'13$

Sports'marke,ng'

SPB305$

3.7$3.8$3.9$4$

4.1$4.2$4.3$4.4$4.5$4.6$4.7$

Fall$'10$ Spr$'11$ Fall$'11$ Fall$'12$ Sp$'13$

Sports'promo)ons'

SPB$308$

Thursday, October 31, 13

2.5$

3.0$

3.5$

4.0$

4.5$

5.0$

Spr$'10$ Fall$'10$ Spr$'11$ Fall$'11$ Spr$'12$ Fall$'12$ Sp$'13$

SPB$305$

SPB$305$

Student Feedback

How  challenging  was  this  course?

2.5$

3$

3.5$

4$

4.5$

5$

Fall$'10$ Spr$'11$ Fall$'11$ Fall$'12$ Sp$'13$

Sports'promo)ons'

SPB$308$

Thursday, October 31, 13

Student Feedback

“We addressed issues in the sports business industry, including with the Cincinnati Reds organization and the NKU Athletic Department. It was refreshing to take a course that simulated real life experience, as I felt like what we were doing were things that people in the industry actually do on a daily basis.”

-- Sports Business Student

Thursday, October 31, 13

Client Feedback

"In my promotions role with the Cincinnati Reds, working with NKU students across different classes really helped us to gain creative insights based on survey evidence. By creating a progression of applied projects based on the Reds' business challenges, we were able to better engage the students and get results that were more feasible for implementation."

--Kathryn Braun, 11 year promotions manager, Cincinnati Reds

Thursday, October 31, 13

Implementation & Challenges

Coordinate: Outline project across courses with specified goals per

course. Synch syllabi, schedules, and client visits.

Thursday, October 31, 13

Implementation & Challenges

Coordinate: Outline project across courses with specified goals per

course. Synch syllabi, schedules, and client visits.

Thursday, October 31, 13

Implementation & Challenges

Explain: Rationale behind the project duration and the relationship/differences

between the two.

Coordinate: Outline project across courses with specified goals per

course. Synch syllabi, schedules, and client visits.

Thursday, October 31, 13

Implementation & Challenges

Explain: Rationale behind the project duration and the relationship/differences

between the two.

Coordinate: Outline project across courses with specified goals per

course. Synch syllabi, schedules, and client visits.

Transparency: Outcomes and deliverables are shared.

Thursday, October 31, 13

Implementation & Challenges

Explain: Rationale behind the project duration and the relationship/differences

between the two.

Demonstrate: Show how the project has been successfully completed in the past (Benchmarks!).

Coordinate: Outline project across courses with specified goals per

course. Synch syllabi, schedules, and client visits.

Transparency: Outcomes and deliverables are shared.

Thursday, October 31, 13

Implementation & Challenges

Explain: Rationale behind the project duration and the relationship/differences

between the two.

Demonstrate: Show how the project has been successfully completed in the past (Benchmarks!).

Coordinate: Outline project across courses with specified goals per

course. Synch syllabi, schedules, and client visits.

Transparency: Outcomes and deliverables are shared.

Flexibility: Course 1 does not need to be taken for students to succeed in Course 2! Courses CAN be taken

simultaneously!Thursday, October 31, 13

Thursday, October 31, 13

Thank you!Questions?

Thursday, October 31, 13