small business technology summit 2011
Post on 19-Jan-2015
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"Use Online Marketing To Date Your Leads & Marry Your Customers" Stop yawning (because you think you know it all). Stop crying (because you’re so frustrated). One of the most powerful ways to nurture leads, build relationships with your customers and find new customers is through online marketing. This includes social media, web sites, email marketing and blogs. In this session experts discussed best practices, tips and insight on how to leverage online marketing to truly boost business. Ja-Nae Duane (@TheSunQueen), Director of Social Media at Overdrive Interactive spoke at the Small Business Technology Summit on October 18th, 2011. You can download the slides from her presentation here!
TRANSCRIPT
Use Online Marketing To Date Your Leads & Marry Your Customers
Ja-Nae Duane: Director of Social Media
Overdrive Interactive
Create Your Sales Funnel
Identify Target Personas
Listen
Make Your Message Clear
Weave Your Message
Buyer Needs
Your Capabilities
Where Opportunity Lies
Every Customer is Different
Things We Value Take Time to Build
Measure Success
/TheSunQueen/OverdriveInteractive
@TheSunQueen@Ovrdrv
http://ow.ly/70r4Y
Let’s Connect!
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