small businesses - do it just like the big boys can with content marketing

Strategic Content Marketing For The Small…er Business

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About Avalaunch Media

Content Marketing Search Marketing Paid Media Web Design

Avalaunch Media is a full service digital marketing agency with locations in Utah and Arizona specializing in the following:

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Fat BabyFriday

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Don’t Fall Into the “Viral Trap”

Do much more with your content than just thinking of virality

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Campaign Remorse Monday

Start Thinking Strategically

• Lead with content that is centered around your message and articulated advantage

• Then follow with tactical “viral” content

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Case Study Ski Utah

• Non-profit trade organization founded in 1975

• Marketing arm aimed at promoting Utah’s ski and snowboard industry

• Represent resorts, lodging, transportation, restaurants, and other ski or snowboard related services in Utah

Visualize your articulated advantage

Strategraphic

Follow with viral content that is supportive

Case Study Payment Depot

• Start up based in Phoenix Arizona

• Their goal is that a business never overpays for credit card processing again

• No markup surcharge on credit card processing fees

Leveling the playing field

Strategraphic

Method to the Madness

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Win/LossAnalysis

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Internal Communication

• Focus groups• Surveys• Offsites

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Identify Your Best Content

Dig into Google Analytics and find your site’s best performing content of all time.

• What is hitting? Top page views

• Why is hitting? Does it rank well, is it being referred, are people sharing it?

• When is hitting? Seasonal stuff

Two Words: News Jack

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Monitor Social MediaNow and Historically

Competitive Intel

Content Repurposing

The survivors of the great depression have a powerful lesson to teach the marketers of today. A prominent battle cry that came out of this era was “Use it up, wear it out, make it due, or do without”. And never has the saying,

“You have to milk a dollar out of a dime” been more true than for those in marketing. Content repurposing is the way to do this!

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How Can You Repurpose it

• Blog posts• New Releases• Linkbait articles• Infographics• Video• Podcasts• Images/Memes• White Papers• Power Points

Transform content you already have into:

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Why Repurpose It?Audience Expansion

AtTaskSlay The Dragon

It all started with an ebook written in Q2 of 2013 designed to support their

new Enterprise Work Management messaging and start to define the market and the Lifecycle of Work

therein.

The ebook was then repurposed into an infographic, using the same

imagery and topics. Since this time, they have done a slideshare, written blog articles, and bylined articles as

well using the content. They are also in the middle of repurposing it into a

motion graphic.

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The dragon ebook has a fantastic conversion rate - more than 50% of people who go to the landing page end up completing the form to download the asset.

Case Study AtTask

Case Study ADP

Case Study Social MEowDIA

Case Study Social MEowDIA

“Avalaunch Media dropped this SWEET infographic”

“I think this infographic is genius”

“PURE GENIUS”

“Best, cutest, funniest infographic ever”

“This infographic is AWESOME”

“LOL!”

“Social Meowdia is beyond absurd. So absurd, that I LOVE IT”

“All other infographics can now go home!”

… the list goes on and on

• 100,000+ social shares

• Thousands of Links Build

• Thousands of $$ generated

Case Study Social MEowDIA

Case Study Paws vs. Claws

200,000+Twitter Followers

1.8 MillionFacebook Likes

200,000+Subscribers toWeekly Newsletter

Avalaunch Media joined with The Humane Society of the United States and NEADS (Dogs for Deaf and Disabled Americans).

Social MEowDIA CreatedPaws Vs Claws

Case Study Social MEDogIA

Repurpose Successful Content

Following the success of the Social MEowDIAinfographic, Avalaunch Media created these eBooks.

Repurpose Successful Content

Repurpose into memes and each one could beused for a blog post or shared on SM sites.

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Thank Youandrew@avalaunchmedia.com@atraine