smart marketing class

Smart Online Marketing

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Website: Mckinleymediagroup.com

Presented BySterling McKinley, CEO Connect with us:

How to turn strangers into customers

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Meet Sterling Mckinley

Online Marketing Specialist, Columnist, Speaker

Small Firm Innovation

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•The death of selling

•Inbound marketing

•Online marketing

•Questions

Outline

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4My Website Isn't Getting Any Leads

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Your Website is Antisocial

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Who likes to be sold?

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The used car salesman approach is dead

•Don’t Sell

•Listen more

•Be positive

•Give it away

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Building Trust & Relationships

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Source: http://networkingexchangeblog.att.com/wp-content/uploads/2012/10/Brian-Solis-top1.jpg

Your customers are changing

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10The way customers look for companies has changed in today’s digital age

97% of internet users look for local products and services online.

Source: BIA/Kelsey, User View Wave VII, March 20

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What would Homer look for online?

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MMM....FREE Donuts

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It All Needs to Work Together

Video Website

Social Media Mobile

Search Engine Optimization

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Make Your Website Your Top Salesperson

15

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What’s wrong with this website?

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Website Redesign

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Phone, Address & Email

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Video

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FAQ’s

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Easy To Read Text

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Give it away for free

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5 Website Design Tips

•Focus On Your Customer

•Clearly List Your Phone, Address & Email

•Give Something Away For Free

•Make It Easy To Use

•Make It Easy To Read

•Look At Your Competitors' Website

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Search Engine Optimization

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Organic Search Engine Optimization

Google Pulls content/keyword directly from Your website

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Organic Search Engine Optimization

Google Pulls content/keyword directly from Your website

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Paid Search (Google Adwords)

How it works•Pick Keywords•Set Budget•Create Ads

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Google Maps/Local Search

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BlogGoogle loves new, original & relevant content

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5 Search Engine Optimization Tips

•Content Is King

•Setup Local Profiles

•Use Targeted Keywords

•Blog

•Look into Adwords

•Look At Your Competitors' Website

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Online Video

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Clients that watch are 437% more likely to make a purchase compared

to those that don’t.Google, Impact of YouTube Home pages On Brand Engagement, U.S., Dec 2010

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Video Ranks High in Google Searches

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Social Media

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My Social Media Story

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•15-30 minute chunks to monitor• Support referral sources• Respond to relevant questions • Thank new followers or fans• Snoop on the activity of your competition

5 Tips For Social Media

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Mobile Marketing

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Your clients are on the go By 2014 Mobile traffic will overtake

desktop internet traffic. (Source:Microsoft Tag)

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Desktop Website

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Desktop Website On Mobile Phone

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! A scaled down version of your Website! Easy & quick way to get information! A summary of your key points! Loads fast & easy to make contact! Be available 24/7 & anywhere

A Mobile Website

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QR Codes

A QR code is only as good as it’s landing page…• Point to mobile optimized landing pages• Grab attention• Help spread mobile coupons• Build lists of mobile phone users• Run better marketing metrics• Easily share mobile media (photos/videos)• Achieve marketing objectives!

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5 Tips Mobile Marketing

•Test your website on a cell phone•Offer basic contact information•Get a Mobile Website•Use QR codes to connect with customers•Offer deals and discounts

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Keep up with your Clients

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Don’t Be Blockbuster

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Businesses that can be found online are growing faster

Over the next three years, businesses that use the web expect to grow 40%

faster than those that don't.Source: BCG Report, "The Connected World: The $4.2 Trillion Opportunity," March 2012

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1. Information is the new sales

2. Your Website must be user friendly

3. Social Media is about building relationships

4. Reach Customers anytime & anywhere with Mobile

5. SEO: Make sure customers can find you

Smart Online Marketing Tips

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Contact Us

MckinleyMediaGroup

MckinleyMediaGp

Call: 410-630-1287 ext.1Email: info@mckinleymediagroup.comWebsite:mckinleymediagroup.com

Sterling Mckinley, Online Marketing Specialist

Tuesday, January 28, 14

Buy my e-bookhttp://selz.co/1kU1l8m

Tuesday, January 28, 14