smart web and email marketing in a tough economy

Smart Web Marketingin a Tough Economy

June 22, 2011By Paul Mycroft Design

Every business does not need a websiteSocial media is not for everyoneEmail marketing might not be the best solutionAll options do not fit all business models

But if you do go online, choose your weapon(s) carefully then use and improve.

What is your goal?

What are my options?

Know and beat your competition

What is your goal?

“Utilizing your available business budget to maximum effect.”

Connect in your customers’ world

Be up-to-date More tra!c sources

Generate a following

Be an authority

Saturate the SERPs

What is smart marketing?

Google page 1 search results for “paul mycroft design”

June 21, 2011 in google.com“professional web designer”: #4 out of 46,400,000

1. Join the Ladysmith (or Nanaimo or Chemainus) Chamber of Commerce for $12/month.

2. Join the Ladysmith Downtown Business Association (Associate Membership available for out-of-town businesses) for $10/month.

3. Write articles for LDBA.4. Republish your print articles online.5. Buy a domain name then point it (redirect it) to

a profile page.6. Many domain registrars o"er a free email

address with every domain name.7. If you have a physical storefront, make sure

your domain name is prominently displayed.8. Share window space! Promote each other.9. Ladysmith.com

What is your goal?

A little local talent.

Showcase the fighter, not the promoter!

“Always be closing.”

“Glengarry Glen Ross” 1992 movie

LinkedIn: freeFacebook Business: freeGoogle “Places”: freeGoogle AdWords (Pay-Per-Click) for any budgetGoogle profile: freeListings: canpages.ca, yelp.com, hotfrog.ca... all freeProfessionally-designed logoUpdate your online resumesSet Calendar reminders

What is your goal?

The bigger picture.

WordPress:www.wordpress.org

Need a website? No problemo.

Download cost: $0 (includes free website)Thousands of “themes” availableeCommerce themesPluginsEasy updatesEmail delivery of postsEasy to use... or as easy as you make it!Search engine-friendlySyndicationMulti-site What is your goal?

Why WordPress?

Check domain name pricesMore than one domain name

IIE Solutions - non-profits!49th Parallel Printers - ideas!

Forum marketingwww.hubspot.com

Before the next round...

www.fuelyourcreativity.com www.smashingmagazine.comwww.istockphoto.com www.shutterstock.com.

www.bittbox.com www.theleagueofmoveabletype.com

Get in shape...

Smart Email Marketingin a Tough Economy

June 22, 2011By Paul Mycroft Design

"93% of working journalists indicate they believe it is somewhat important (13%), important (30%), or very important (50%) for a

company to provide breaking news and information online."

"94% of working journalists prefer to receive news, information and story pitches from a company via e-mail alerts..."

- Jan 2011 survey conducted by TEKGROUP International and Associate Professor Ken Payne of Western Kentucky University (www.businessjournalism.org)

The skinny.

1. Doesn’t cost a thing to send mass email campaigns.2. Open or click-through rates are just not useful.3. What does your email looks like in major email tools?4. Convenient and probably already open.5. Mobile smart WHAT?6. Why grow your database?7. You take care of the unsubscribe crowd.8. You can forward your own campaigns.9. That Facebook thingamajig is for teenagers.10.There is no a!ordable alternative... ha!

Time to knock Outlook out!

1. Using a professional tool.2. Naturally growing your customer database.3. Learn about customer behaviour.4. Targeted tra!c to convert into paying customers.5. Software manages subscribes/unsubscribes.6. Deliver the campaign at the best time.7. See how many people actually read your email.8. Use a tested template for standards.9. Exploding mobile market.10.Reduce print advertising budget.

“With every email you send, you are marketing yourself, good or bad.”

What is smart email marketing?

Beat spam filters and firewallsText versions for mobile phones

Strong brand is powerful messagingPersonalization

Imagine a new world...Forward to a FriendSubject line testing

WorldviewSegmentationSocial Sharing

“When you think of my service, is it me you think of?”

Times, they are a-changing.

Breaking it down...

Breakdown for this seminar’s campaign

The chameleon...

Knowing your opponent is key...

Some figures to sleep on...Your service or product is worth $100

You send:1,000 emails = $35

40% open rate = 40020% click-through rate = 80

10% of CTR make a purchase (8) = $800

0.8% success$800 - $35 = $765 profit!

June 21, 2011 in google.com“email newsletter designer”: #6 out of 78,700,000

www.paulmycroft.comwww.paulmycroft.com/newsletter/

www.market2all.com

www.facebook.com/PaulMycroftDesignwww.facebook.com/Market2All

www.linkedin.com/in/paulmycrofttwitter.com/PaulMycroft

creative@paulmycroft.com(250) 245-8777

622 1st Avenue, #202, Ladysmith

The final bell...

See you downstairs in the bar...Now THAT’S smart marketing!

Be a smart marketer and knock that tough economy out!