smartpicture july 2013 - inc real time reporting
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The smarter way to connect. Linking print and digital media to the online world – the Smart way, www.smart-picture.co.uk
Contents
What is SmartPicture ? How does SmartPicture work ? Why SmartPicture ?
The SmartPhone Shopper Consumer benefits Customer benefits A business process
Customer diagnostics ( back end reporting ) – NEW !!!!! Next steps ?
What is SmartPicture?
SmartPicture is a digital image which incorporates an invisible link within any screened image within your brand artwork
Scanning these images with the SmartPicture App will allow the constantly connected consumer to step off into any web based environment, anytime, anywhere.
Tag
Brand
Sticker
Label
Card
App
Acts as a consumer call to action with the SmartPicture embedded within the product brand imagery
be it shown on packaging, magazines, newspapers or point of
sale materials.
SmartPicture - BRAND
For use with high value, luxury personal purchases, such as
handbags.
SmartPicture - TAG
SmartPicture can be used as an app as designed or can be
customised to meet the design requirements of your brand or business name. We can even
embed it within your existing app !
SmartPicture - APP
SmartPicture embedded into appliance labels providing links to
warranty and guarantee information, assembly and use
instructions etc.
SmartPicture - STICKER
Can be printed digitally in-house by Springfield, up to 12,000 metres
SmartPicture - LABEL
SmartPicture can be embedded in loyalty cards to enable offers and promotions to be pushed to consumers via email, text
or social media.
SmartPicture - CARD
SmartPicture is a joint venture between Springfield Solutions Ltd. and Eon Visual Media Ltd.
SmartPicture
SmartPicture has been developed to provide a seamless link between product packaging and an online world of rich exclusive content
Expert people supported by state-of-the-art technologies
Extreme focus on client centricity, service performance & product quality
Passionate with regards to safety and minimising our environmental impact
Financially robust and growing
A strategic commitment to remain at the forefront of the digital revolution
Springfield Solutions Ltd
A leading provider of high impact decoration solutions
Full “project life-cycle” management capabilities
Artworking
Reprographics & Colour management
Highly experienced consulting and project management resource
Springfield Solutions Ltd
Established 1989 (MBO 2003 by existing owners) Digital Media Production Company Providers of Video, Web, Social Media, App, 2D and 3D solutions
US international Film & Video Festival Royal Television Society (RTS) International Visual Communication Association (IVCA) Award Winners!
Diverse client base incorporating both public and private sectors
Eon Visual Media Ltd
How It Works
SmartPhones are indispensable to daily life
SmartPhones have transformed consumer behaviour
SmartPhones help users navigate the world
SmartPhones change the way consumers shop
SmartPhones help brand owners connect with consumers
The SmartPhone Shopper
SmartPhone penetration has risen to 51% of the population and these SmartPhone owners are becoming increasingly reliant on their devices…
The SmartPhone Shopper
97% use their devices at home
The SmartPhone Shopper
85% use their devices on the go!
The SmartPhone Shopper
64% use their devices in store!
The SmartPhone Shopper
59% access the internet everyday on their SmartPhone!
The SmartPhone Shopper
Businesses that make mobile a central part of their digital strategy will benefit from the opportunity to engage the constantly connected consumer
The SmartPhone Shopper
SmartPhones are an emerging point of purchase and are our primary shopping companions, they are changing the way consumers shop.
SmartPhones are critical shopping tools with 95% having researched a product or service on their device.
Having a mobile optimised site is critical and a cross channel strategy is needed to engage consumers across the multiple paths to purchase.
The SmartPhone Shopper
The Smart Shopper
Values online information
Researches online then shops in store
Uses a SmartPhone while shopping
Why SmartPicture?
Unlike other scanning technologies, such as QR Codes or Microsoft TAGs, SmartPicture incorporates the technology into any image, logo or brand negating the need for a large separate code – leaving the brand real estate free for branding
QR Code MS Tags Springfield Eon Lion Crown Seven Seas
Access to exclusive content Vouchers & Discounts Recipes How-to’s Social media Communities
Ability to purchase 24/7 anywhere, when needed, via GPS enabled SmartPhones
No need to write anything, simply scan Personalisation
SmartPicture Consumer Benefits
Increased sales, market penetration and market share.
Brand loyalty Brand awareness Real time data on product purchase,
purchase location & consumer feedback (like / dislike)
Aesthetically pleasing with the brand imagery being the trigger for SmartPicture
Personalisation Customisable
SmartPicture Customer Benefits
The SmartPicture Business Process
The CONSUMER can have access to all BRAND information or controlled access through
SmartPicture menus.
For the BRAND MANAGER the content can change frequently. Each box can tell its own story
with the information being constantly updated.
Customer Diagnostics ( back end reporting )
• Customer secure log on screen, username and password protected
Customer Diagnostics ( back end reporting )
• Real time - account specific scans and hits
Customer Diagnostics ( back end reporting )
• Real time - brand / homepage analysis
Customer Diagnostics ( back end reporting )
• Real time – line by line scan / hit analysis by number, date, time, operating system and location
If you have an enquiry or would like to discuss SmartPicture and it’s potential application within your business you can contact us as follows –
Or find us on social media as follows -
Next Steps
info@smart-picture.co.uk
https://twitter.com/SmartPictureApp
www.linkedin.com
www.facebook.com/smartpicture01
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