sme toolkit and business edge workshop - cotonou 2012 sme toolkit and business edge workshop,...
Post on 20-Jan-2016
246 Views
Preview:
TRANSCRIPT
SME TOOLKIT AND BUSINESS EDGE WORKSHOP - COTONOU
2012
SME Toolkit and Business Edge Workshop, Cotonou
• Promotion - Invitations via mass mails- Introduction session at workshops and public speaking events,
- Publications - Web links exchange
• Engagement - Identify and engage ardent bloggers - Encourage contribution from users - Ensure posts are linked to source of information
• Control - Continuous and regular moderation of contents- Prompt response to commentsSME Toolkit and Business Edge Workshop, Cotonou
SME Toolkit and Business Edge Workshop, Cotonou
Sample Web link exchange
373 approved comments 72 posts 11 categories Over 11,000 Page views 55 tags
SME Toolkit and Business Edge Workshop, Cotonou
Regular Updates Posting current and business related topics
Maintaining professionalism Engaging bloggers Sharing links with other social media sites
Moderating contents Expanding network
SME Toolkit and Business Edge Workshop, Cotonou
Sample Blog Page
SME Toolkit and Business Edge Workshop, Cotonou
SME Toolkit and Business Edge Workshop, Cotonou
Source SMEs with active blog sites SME Toolkit trainers / Content providers
Benefits for Bloggers Brand promotion Showcasing their expertise Credit content providers for each content
SME Toolkit and Business Edge Workshop, Cotonou
Proper moderation
Constant reminders
Using feedback mechanism
SME Toolkit and Business Edge Workshop, Cotonou
Posting references with hyperlinks to the SME Toolkit contents
Sharing blog posts on other social media platform and vice-versa
Using mass mails to increase users registration, for information update and to promote the toolkit social media
Improve the SEO ranking for the toolkit blog site
Invite and engage more bloggers Tracking traffic through analytics
Increase exchange of web links Using the multimedia to promote the social media
SME Toolkit and Business Edge Workshop, Cotonou
Managing Information
Building Relationships
Value creation for bloggers
SME Toolkit and Business Edge Workshop, Cotonou
top related