sms2014 - pagekarma - data driven social media
Post on 16-Jul-2015
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Data Driven Social Media Actionable Insights in your hand
Measure, Compare & Optimize the Karma of your Social Karma
Overview
At each step of your Facebook/Twitter presence, a tool guides you
Create content Publish Amplify
Monitor, Analyse,
Benchmark
COCKPIT POST GURU AMBASSADORS
POST TRACKING DASHBOARD
A full suite of tools
BENCHMARKS
TRENDS
12 3
RANKINGS
COUNTRY INSIGHTS
SOON
Key concept: Basket
Basket Centric Vs Page CentricCreate your own universe of comparison and compare with others
COMPETITORS
PEERS
INSPIRATION
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COMPETITORS
PEERS
INSPIRATION
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Basket Centric Vs Account CentricCreate your own universe of comparison and compare with others
Scope of analysis
Ad spending by Social Network
Facebook Twitter Youtube Others
Analysis
Fans
Subject to caution: • Fake Fans / Contests … • Fans repartition • Relevance of Fans
Fans have always been a very important metrics in Social Media
Fans have long been the only measure of the popularity of a Page
Fans Analysis
Measured on the 1st of December 2014
Share of Local Fans
Fans repartition
Evolution of Social Media
Measuring the Performance - Evolution
▪ Organic reach decreased - close to zero ▪ The size of a community is not anymore an indicator of the
strength of the social efforts of a brand ▪ Fans measures a stock while engagement measures a flow
1 x Likes + 4 x Comments + 8 × Shares Nb of Fans
Engagement Score = x 1000
Nb of FansEngagement Score = Function (# of Fans, Quality of the content)
Measuring the Engagement in 2014
1 x Likes + 4 x Comments + 8 × Shares Engagement =
Engagement = Function (Amplification, Quality of the content, # of Fans)
Engagement of a pageSOE =
Total Engagement of a basket
From Fans to Engagement
SOE
Engagement Evolution
Share of Engagement Evolution
Fans Vs Ambassadors
Ambassadors are the new fans
They are the people that engaged at least once with the content of a page (fans or not)
Get to know them
Ambassadors
Posting Strategy
Posting Strategy
Best Posts
Post Tracking
Post Tracking
1
2
Analysis
Engagement Evolution
Conclusion
Social Media have evolved or are evolving: •Facebook Organic Reach will decrease to Zero
•Other Social Networks will follow
•No Free Lunch in Business
You must adapt and change the way you measure your social media marketing performance
www.page-karma.com
Thank you for your attention. Any questions?
Try Page Karma for free:
Measure, Compare & Optimize the Karma of your Social Karma
Product Presentation
Advantages & Benefits
Any page in the world can be integrated
No Page limitations in terms of fans
(Social Bakers has a max fan limitation of 250.000)
Flexible date range Perform a reporting
on any period
More KPIs than other platforms and we continue to develop KPIs that make sense and are relevant
from a business point of view.
Competitive Advantages
1 complete year of historical data
(30 days in the first plan for Social Bakers, 90 days for the other plans)
TIME
EFFICIENCY
NEW CLIENTS REVENUES
EXPERTISE3 hours monitoring 1 hour reporting
By engaging your audience
Optimal time Optimal content
Generate sales
Get to know best practices
Benefits - Brands
VISIBILITYGain awareness
TIME
EFFICIENCY
NEW CLIENTS
REVENUES
EXPERTISE
3 hours monitoring 1 hour reporting
Win your next pitches
Optimal time Optimal content
Sell Audits & Reportings Sales Commission on PK
Get to know best practicesStay ahead of the competition
Benefits - Agency
VISIBILITYArticles and white papers
Details per Module
BenchmarksCompare the performance of your Facebook page
Benchmarks
30 metrics
Facebook & Twitter KPI’s
KPI’s per day
KPI’s per post/tweet
Share KPI’s (on a basket)
Others
Total fans, Local fans, Fans evolution, TAT Number of followers, Evolution of followers, Number of following
Average posts, Likes, Comments, Shares and Community posts per day Tweet, Favorite, Retweet, Actions, Engagement, User retweet, User reply per day
Average Likes, Comments, Shares and Actions per post Retweet, Favorite, Engagement, Actions per tweet
% of posts, Likes, Comments, Shares, Engagement, Total actions Followers, Following, Tweet, Favorite, Retweet, Actions, Engagement
Engagement score, Engagement, community posts, TAT score… Number of tweet, Number of favorite, Retweet/Action, Engagement, …
Compare the performance of your Facebook page
TrendsVisualize and understand the KPI’s evolution on any period
Trends
30 metrics On a Specific date range
Group by day/ week/ month
KPI choice
Visualize evolution and repartition
To spot key changes
Depending on the period you are analyzing. Visualize trends.
Among our 30 KPI’s
Within your basket
Visualize and understand the KPI’s evolution on any period
CockpitPosts that matter
CockpitPosts that matter
3 clicks
Visualize the posts and tweets
Top performing posts/tweets
Worst performing posts/tweets
Within your baskets
In terms of Engagement, # of Likes, # of Comments, # of Shares In terms of Engagement, Retweet, Favorite
In terms of Engagement, # of Likes, # of Comments, # of Shares In terms of Engagement, Retweet, Favorite
On any period Specify your period of choice. Up to 1Year
Learn from othersFeed your creativity
Post TrackingVisualize the lifecycle of a publication
Post Tracking
Every
15 minutes
Real-Time analysis
Lifecycle of a publication
of all the pages you monitor
Understand how the Engagement is build
Identify Pages that invest in social media
Build your paid strategyBased on knowledge of competition’s amplification practices
Visualize the lifecycle of a publication
DashboardAccess a comprehensive report on pages’ strategy
Dashboard
More than
10 widgets
Full Report of a brand page
Key MetricsAccess all the detailed information about any page
Fans, Local Fans, Engagement, average Engagement per day, per post
Posting strategy Number of posts per day, per hour, types of Post, …
InfographicsVisualize information to gain knowledge about best practices
Access a comprehensive report on pages’ strategy
Post guruWhat is the optimal time to post for your brand ?
SOON
Post Guru
Define the KPI you want to maximize
When are you able to publish ?
Algorithm
Engagement, Likes, Comments, Shares
Office hours
Takes into account the prior history of publishing among your baskets
What is the optimal time to post for your brand ?
Discover the best time to post We calculate the optimal moment to post based on the previous publications among your basket
SOON
AmbassadorsPeople that really matter for you
Ambassadors are the new fans
Get to know them
Define your targeting strategy
Access informations like the number of actions per ambassadors, the gender, etc
People that really matter for you
Ambassadors
They are the people that engaged at least once with the content of a page (fans or not)
And maximize the results
Country InsightsHighlights users habits by country
Country Engagement
Posting strategy
Access infographics
When are brands publishing?
When are people really interacting with the content of a page?
About user activity in your country
Country InsightsHighlights users habits by country
Pages per sizeVisualize the distribution of pages per size in you country
RankingsAccess to exhaustive rankings in your country
12 3
Discover exhaustive rankings
Evaluate your position
Get to know performing pages
And re-define your objectives
Sort the ranking based on 9 KPI’s (Fans, Local fans, Engagement, Local Engagement, etc)
in your country
RankingsAccess to exhaustive rankings in your country
12 3
Roadmap
Roadmap
Next Year
New Tools Integration
Admin Insights
Ads APIInfluencers
Post Guru
Pricing
Pricing
Page Kama: between 12€ & 7€ per page - Social Bakers between 30€ & 18€
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