#smw13 insights report

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Photo Courtesy: SMW Official Website

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Dr. Ranjit Nair

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Social Media Week Report

Analytics Report across all locations 22nd Sept to 27th Sept

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Location distribution across #SMW13

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• #SMWLdn stood at no.1 position followed by #SMWChicago and #SMWLA

• #SMWMumbai stood at the 6th spot.

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Online buzz around Opening & Closing Bash

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Time-line distribution across #SMW13

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22-Sep-13 23-Sep-13 24-Sep-13 25-Sep-13 26-Sep-13 27-Sep-13

#SMWLdn

#SMWChicago

#SMWLA

#SMWBog

#SMWTO

#SMWMumbai

#SMWBerlin

#SMWSP

• On the 1st day #SMWLdn stood ahead followed by #SMWLA and #SMWBerlin while #SMWMumbai was at the 4th spot.

• On the last day, #SMWMumbai stood at the 6th spot.

powered by Most Buzziest Authors- #SMW13

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Mumbai

Berlin

London

Bogota

powered by Most Buzziest Authors- #SMW13

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Toronto Chicago

Sao Paulo Los Angeles

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#SMWMumbai Top Brand Mentions

8 Social Squared leads in terms of mentions followed by MindShift and Germin8

powered by Top Buzz words across various locations- #SMW13

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Mumbai

Berlin

London

Bogota

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Toronto Chicago

Sao Paulo Los Angeles

Top Buzz words across various locations- #SMW13

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Gender Distribution across all locations- #SMW13

• Women generated more buzz than men in #SMWChicago, #SMWTo and #SMWBerlin

• The converse was true in #SMWMumbai and #SMWBog

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18413555 20378464

27538638

5403941 5121368 3206811 1299107 3879601

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10000000

20000000

30000000

#smwldn #smwchicago #smwla #smwbog #smwto #smwmumbai #smwberlin #smwsp

Tweet Reach

6113

3102 2038 1590 1853

1082 708 612

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#smwldn #smwchicago #smwla #smwbog #smwto #smwmumbai #smwberlin #smwsp

Authors Reached

Tweet Reach was highest for #SMWLA and #SMWChicago, while Author Reach was highest for #SMWLdn and #SMWChicago

Tweet Reach and Author Reach #SMW13

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Media & Publishing leads the chart in terms of categories followed by Education & Learning and Lifestyle & Culture in #SMWMumbai

Categories across #SMWMumbai

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What’s your #SMPower?

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Popular RT Snapshots

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Popular RT Snapshots

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Funny Tweets

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Funny Tweets

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