so you're writing a byline... now what?!
Post on 10-Jan-2017
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SO...Y
OU’RE WRITIN
G A
BYLINE…
NOW WHAT?
!
BY CA S S I D
Y LAW S O N &
SH A N N O N
WAT T E R S O N
YOU MIGHT BE STRESSED…
BUT DON’T FEAR, WE’RE HERE!
Have a target in mind
You aren’t the expert – your client is• Intake questions• Tap into the client’s background• Include prompts
Be mindful of length –Remember that the client will likely add 100-200 words, if not more
Don’t be afraid to censor the client• Offer counsel on content• If something doesn’t fit, say so
Do your research!• Understand the topic• Make it timely
NOW THAT YOU’VE PLACED A WINNING BYLINE, WHAT’S NEXT?• Volumize it!•Other publications•Website/blog• Twitter• LinkedIn• Facebook•Video
CONGRATULATIONS! YOU’VE SUCCESSFULLY POSITIONED YOUR CLIENT FOR SUCCESS!
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