socia investment grow dramaticall, but roi proof remains elusive

Social Investments Grow Dramatically, But ROI PROOF REMAINS ELUSIVE

Social Marketing HIGHEST

Growth Area

AMA/Duke 2011

+ 5 years

9.9%of currentmarketing budget

17.7%of 2016marketing budget

Marketing Investments areSIGNIFICANTAverage marketing spend/revenue per company:

% revenue

AMA/Duke 2011

8.5%

7.6%

10.0%

7.6%

B2B ProductB2B ServicesB2C ProductB2C Service

said social media wasIMPORTANT

to achieving theirBIGGEST

marketing goal this yearMashable

87%

Top 3 Social MarketingPRIORITIES

MarketingSherpa 2011

Convert Social Media Members into paying customers

Measurable increase in lead generation

Measurable increase in ROI

1

2

3

Lack of Competitive & Economic Justification �reatensFUTURE SOCIAL INVESTMENTS

75% of B2B Social Marketerscurrently don’t measure the ROI of social initiatives

MarketingProfs

48% indicate Creating ROI Measures is highest social strategic priority

Altimeter Group

61% say their organizations are poor or very poor at measuring ROI from social media

E-consultancy survey of 400 companies, Jan 2010

• Benchmark social media marketing performance vs. competitors

• Prove and improve competitive advantage

• Assess the value of campaigns, channels and users

• Generate custom insight and reports

• Stand-alone or integrate w/ current monitoring solutions

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Social ROI ImprovedTM

Gain Competitive Insights For Your Social Media Marketing Campaigns

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Financial

Engagement

Risk Management

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Tom PiselloCompete Insights™

DEMO COMPANY

Financial ValueFinancial Value

Company XYZCompetitor 1 Competitor 3

Competitor 2 Peer AveragePeer Leaders

LEGEND

$100,000

$ 80,000

$ 60,000

$ 40,000

$ 20,000

$ 01 5432

RiskRisk

Company XYZCompetitor 1 Competitor 3

Competitor 2 Peer AveragePeer Leaders

LEGEND

45%

40%

35%

30%

25%

20%1 5432

Level of EngagementLevel of Engagement

Company XYZCompetitor 1 Competitor 3

Competitor 2 Peer AveragePeer Leaders

LEGEND

45%

40%

35%

30%

25%

20%1 5432

LEGEND

45%

40%

35%

30%

25%

20%1 5432

Brand PassionBrand Passion

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Panel Options

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Competitor Selection

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Akonna is an emerging SaaS provider for measuring, proving and improving the ROI of marketing campaigns and social media efforts. http://www.akonna.com

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