social business veterinarians

Social Business

Bret L. Simmons, Ph.D.Northern Nevada Vet

Practice Managers Association

November 13, 2012

Today’s Presentation

www.slideshare.net/BretLSimmons

Main Points Today

1. Social business is a huge opportunity

2. This is much bigger than marketing

3. Being searchable, shareable, and relational is good for your business

4. Proper operating principles are the key to success

DisclaimersMy background

What is the most effective form of

marketing?

Brand ValueIf people don’t select you,

spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value.

(Seth Godin)

Brand ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.

Brand Value

1.Who are you?2.Who do you want to

help?3.How do you want to

help them?

Why You?Why Now?

Social MediaYou must be personal and conversant

Lead with valueWrap the personal around your value

Does your brand have personality?

HUB

Inbound Marketing Examples

Tahoe Mountain SportsRed Bank Vet HospitalLeo’s Pet CareSouthwest Vet HospitalPyramid Vet HospitalA Plus Animal HospitalBlog PawsLauren ChenTony Martin

Questions?

Bret L. Simmons, Ph.D.www.bretlsimmons.com

Bret.simmons@gmail.com(775) 336-9576