social enterprise slides from session -3 spring semester

Hello!

@lauraihbennett@foundercentric.com

laura@foundercentric.com

Overview:- What is a social enterprise?

- Dealing with uncertainty as a social entrepreneur

- Understanding the social problem and your solution

- Measuring and Evaluating Impact: Three models

- Useful resources

What is a social enterprise?

Doing well…

… and doing good.

financially

socially

Doing well and doing good.

What do you think?

DISCUSS

How is a social enterprise different

from...

- a charity? - a CSR programme?

DISCUSS

A charity...

A charity… relies on grants and

donations.

A CSR programme...

A CSR programme…is motivated

primarily by PR and cost-saving.

Social Enterprises have a double

bottom line

Double bottom line

financial social

Double bottom line

financial social

Sustainability & self-sufficiency

What are some of the challenges for

social entrepreneurs?

DISCUSS

Uncertainty for social entrepreneurs:

- Intractable social problems

Uncertainty for social entrepreneurs:

- Intractable social problems- Creating new markets

Uncertainty for social entrepreneurs:

- Intractable social problems- Creating new markets- How to establish price points

Uncertainty for social entrepreneurs:

- Intractable social problems- Creating new markets- How to establish price points- Poor or non-existent infrastructure

How do you mitigate against this uncertainty?

1.Thoroughly understand the social problem

2. Thoroughly understand your

solution

Understand the problem

Human Centred Design

Understand the problem

Human Centred Design 1.Primary research: Learn from

people

Understand the problem

Human Centred Design 1.Primary research: Learn from

people2.Secondary research: Speak to

experts

Understand the problem

Human Centred Design 1.Primary research: Learn from

people2.Secondary research: Speak to

experts3.Immerse yourself in context

Understand the problem

Human Centred Design 1.Primary research: Learn from

people2.Secondary research: Speak to

experts3.Immerse yourself in context4.Analogous inspiration

Understand the solution

1.What are the costs involved?

Costs?

Understand the solution

1.What are the costs involved?2.How will you generate revenue?

Revenue?

Understand the solution

1.What are the costs involved?2.How will you generate revenue?3.Who are your beneficiaries?

Understand the solution

1.What are the costs involved?2.How will you generate revenue?3.Who are your beneficiaries?

- What will they have to do differently?

Beneficiaries?

Why should you measure and evaluate your impact?

Why should you measure and evaluate your impact?

It can be difficult and time-consuming, but there are three good reasons to do so...

Measuring and Evaluating Impact

1.Understand your social impact

Measuring and Evaluating Impact

1.Understand your social impact2.Attract investors and mentors

Measuring and Evaluating Impact

1.Understand your social impact2.Attract investors and mentors3.Tendering for public services (Social

Value Act)

Examples of Impact Models

1.Social Return on Investment2.Mission / Financial Axis3.Theory of Change Model

1.Social Return on Investment

1.Based on Cost-Benefit Analysis2.Social Value (£) : Investment (£1)3.Clear and easy-to-understand

reference point

theSROInetwork.org

2. Mission / Revenue Axis

When evaluating a new project or direction…

1.Does it align with your mission?2.What revenue does it bring?

Mission / Financial Axis

3. Theory of Change Model

1.What’s your mission?2.What assumptions are you making?

Theory of Change: Mission and Vision

- Mission: present tense- Vision: future tense- Collaborative effort to develop both- Trust your gut instinct!

Awamaki’s mission

“Awamaki collaborates with the greater Ollantaytambo

community to create economic opportunities and improve social

well-being.”

Awamaki’s visionThe members of the cooperatives we work with…

… will obtain stronger economic foundations through access to new economic markets.… will obtain personal development skills leading to enhanced social well-being.… will gain the skills to manage their own cooperatives.

Theory of Change: Assumptions

- Ground these in your research.- Thoroughly understand the

problem!- Be transparent about your

assumptions.

Awamaki’s Assumptions

Theory of Change

INPUTS ACTIVITIES OUTPUTS OUTCOMES IMPACT

Theory of Change

INPUTS

What resources

do you have?

ACTIVITIES

What projects do you run?

OUTPUTS

What are the

measurable indicators of those

projects?

OUTCOMES

What is the result of the

projects you run?

IMPACT

What is your

impact?

Theory of Change: Awamaki

INPUTS

Staff Volunteers DonationsGrantsSales Income

ACTIVITIES

Skills-based workshopsTechnical trainingTeacher trainingAccess to marketHomestays for volunteers

Theory of Change: Awamaki

OUTPUTS

Improved quality of weavingsHomestays providing good serviceWomen trained as Spanish teachersVolunteers do meaningful work

OUTCOMES

Increased income for womenSkilled workforceEntry into the formal marketChange volunteers’ perspectives

Theory of Change: Awamaki

IMPACT

Improve social well-being for women/familiesAccess to economic opportunitiesHigher level of formal education obtainedVolunteers go on to change the world!

Useful Resources:

- Sheffield Social Enterprise Network: newsletter

- Union St: coworking and networking- School for Social Entrepreneurs:

newsletter- The Guardian Social Enterprise:

sector stories- UnLtd: support, funding, resources- Social Enterprise UK: national body for

socents

Thank You!

@lauraihbennett@foundercentric.com

laura@foundercentric.com