social entrepreneurship 101 presentation deck for indonesian psychology association

Social Entrepreneurship 101: An Introduction

Fajar Anugerah - Social Enterprise AfficionadoSenior Partner Kinara Indonesia Managing Director Indonesia BerbaktiFormer Senior Program Manager BCFormer Program Manager GEPIFormer Project Manager SWITCH-Asia

If Social Enterprise is a creature/object…be it real one or fictional…how would it look like to you?

A social enterprise is !

an organization that applies commercial strategies to maximize improvements in

human & environmental well-being, rather than maximizing profits for external

shareholders.

Ridley-Duff, R. J. and Bull, M. (2011) Understanding Social Enterprise: Theory and Practice, London: Sage Publications.

Entrepreneurship = Impact Don’t tell me what you invented. Tell

me about who you changed.

Seth Godin

Supporting an individual

Supporting a family/community

Changing policy & practice

Changing attitudes and norms

Hierarchy of Impact

Certainty of

outcome

High

LowSource: It Ain't What You Give, It's the Way That You Give It: Making Charitable Donations That Get Results - Caroline Fiennes

Reach of

Intervention

High

Low

Social Entrepreneurs Around the World

Anita Roddick’s Body Shop

Jamie Oliver’s School Dinners

Nicholas Negroponte’s One Child One Laptop

“Never doubt that a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has."

Margaret Mead

Social enterprises can be structured as a for-profit or non-profit, and may take the form of: -a co-operative -mutual organization -a disregarded entity -a social business -a charity organization

Ridley-Duff, R. J. and Bull, M. (2011) Understanding Social Enterprise: Theory and Practice, London: Sage Publications.

Social/Environmental Solution

Revenue Generation Activities

The Different Business Models

The 2 Sides Model

Social/Environmental

SolutionRevenue Generation

Activities

The Different Business Models

The Overlapping Model

Social/Environmental Solution

Revenue Generation Activities

The Different Business Models

The Hybrid Model

In 2003, Onte developed JAUH (Jaringan Untuk Hutan)

JAUH connects the traditional and international market, and facilitates the certification of the ‘SmartWood’ label

One year after the first pilot, each member of the cooperative received approx. US$160 /m3 of timber sold in three months

Onte, Koperasi Hutan Jaya Lestari

Saung Angklung Udjo (SAU) is one–stop cultural workshop, consists of : !!• Performance venue!• Bamboo handicraft centre!• Bamboo instrument workshop!• Educational laboratory and training centre to preserve the Sundanese culture – Angklung in particular.!!!

Saung Angklung Udjo

(2005) Greeneration Indonesia (GI) berawal dari keprihatinan Muhammad Bijaksana Junerosano (Sano) atas penurunan

kualitas lingkungan yang terjadi di Indonesia

(2006) Aksi GI menjadi nyata dengan diadakannya program Kertas Bekasku Hijaukan Bandungku (KEBUNKU)

(2008) GI melakukan reorganisasi dan menyatakan bahwa perjuangan lingkungan yang berkelanjutan memerlukan

suatu model usaha yang mandiri

Produk yang dikembangkan adalah tas lipat pakai ulang untuk mengurangi penggunaan kantong plastic dengan

nama ‘baGoes’

http://chmirta.com/portfolio/komunitas-hong/

Komunitas Hong - Bandung

Komunitas Hong Established by Zaini Alif, is on the mission to preserve traditional toys and plays. !He set up the social enterprise, getting revenues from performing & selling the traditional toys. !Income is redistributed to develop the workshop & community welfare

“I’m encouraging young people to become social business entrepreneurs and contribute to the world, rather than just making money. Making money is no fun. Contributing to and changing the world is a lot more fun.” Muhammad Yunus

My own story of supporting social entrepreneurship

in Indonesia

Different hats and different paths• Skills for Social Entrepreneurship project,

British Council, 2008-2012• SWITCH Asia, Hivos ROSEA 2013• Indonesia Berbakti, 2014• Kinara Indonesia, 2013-now

Any questions?

The big question for us here, what can we…people with psychology

background contribute to the social entrepreneurship ecosystem in

Indonesia or the world?

My take on Ideal Contributionof Psychology in developing

Social Entrepreneurship

• Social Problem Analysis (methodology, tools)• Working with communities (methodology,

tools)• Understanding the market (methodology,

tools)• Working with stakeholders (methodology)• Initiating social change (methodology)• Institutionalising social change (policy &

legacy—> system thinking)

@fajaranugerah

Thank You

fajar@kinaraindonesia.com

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The presentation is developed from various sources but mainly from Cliff Southcombe’s resources (Cliff@socialenterprise.co.uk). !

Cliff is the founder and Director of Social Enterprise Europe ltd.