social marketing @ hub amsterdam 2011
Post on 07-Nov-2014
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SOCIAL MARKETINGWHAT & HOW
Presenatie Hub AmterdamLBi Lost Boys - Miriam Melchers, Ruurd Priester, Erik Brom
Times are changing
The changing consumer
I decide
Where I connect
How I connect
When I connect
How to engage with the
changing consumer?
Being customer centric
Open up & listenCreate value
Share enthusiasm
How
Be open and listen
Create true value
Share enthusiasm
LeadershipOrganizationTools
Customer insightInnovationConsistency
AuthenticityStorytellingConversations
Be open and listenCreate true valueShare enthusiasm
Continuously involve the crowd
How
Cases
Day at work: Performance analyst
Social scans
Web Analytics
Conversion optimisation
Analysis and advice
Ordinary day: Strateg:Day at work: Strategist
Insights!
Strategic Roadmap
Creative Brief
Debrief
Recap
Be open and listenCreate true valueShare enthusiasm
Continuously involve the crowd
How
Marketing is(or should be) social
by definition
Thank you!
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