social media 101 - mad genius
Post on 06-May-2015
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Social Media 101
Meet Mad Genius.
What We Tell People on Elevators
Mad Genius fuses marketing insight and strategy with design,
interactive, social, video and animation wizardry to bring limitless ideas to our clients.
We’re Social.(Come say hello.)
facebook.com/madgsocial@madgsocialmadgsocial
What we’ll cover today
OWhat is Social Media?OWhy Businesses Should CareOSocial Media Snapshot: ImpactOSocial Media BasicsORisks & Risk-Fixes
Here’s where to find this presentation!
madg.com/socialmedia101
Let’s Get Started.
What is social media?
Social media: media for social interaction that utilize web-based and mobile
technologies to turn communication into interactive dialogue.
Websites such as Facebook, Twitter, MySpace, Foursquare and LinkedIn are all
examples of social media.
The 3 Types of Social Media
Image from m80 / Jon Thomas
Why Should Businesses Care
about Social Media?
A Tale of Two Girl Scouts(Or, Cookie Wars)
Our first Girl Scout knows her cookies are good (and well-branded!).
She sets up shop at home and waves cars towards her delicious cookies.
This Girl Scout is a
cookie destination.
Our next Girl Scout knows everyone shops at the mall.
So she takes her cookies there.
This little Girl Scout brings her cookies
to the people.
Who’s Selling More Cookies?
(This is a metaphor for Social Media.)
OThink of your website as selling cookies at home: a destination for customers to seek out.
OThink of social media as selling your cookies at the mall: going to where your customers are.
Let’s Look Closer.Your website requires customers to come to you.
Your social media lets you take your business to your customers.
Bottom Line:If you’re not engaging in social media, you’re not in the sandbox where
everyone else is playing.
Social World: A Snapshot
35 Billion Tweets sent in one year (2010)
(Source: Royal Pingdom)
30 Billion pieces of content (link, photos, notes, etc) posted to
Facebook each month
(Source: Royal Pingdom)
200 Million views on YouTube Mobile
every day
(Source: Google)
$3.08 Billion will be spent on social media site ads in
2011 (a 55% increase from 2010)
(Source: eMarketing)
There are more than 500 million active users on
Facebook alone.
(Source: Facebook)
In Girl Scout terms?That’s a lot of cookie-eaters.
Welcome to the Social Reality.
How Did We Get Here?
Social Media: History
B.C. Era“Before Computers”
(This is what “social” looked like.)
E.I.A.“Early Internet Age”
Message boards and chat rooms were early-internet predecessors of modern social media.
Now: O.M.G.
The truth is?You’re already social.
You’re already social:A Case Study.
You’re Already Social.Facebook:
39 Entries
2 Business Pages
37 Places
112 Likes
200+ Check-ins.
You’re Already Social.Foursquare:
22 Individuals
51 Check-ins
Mayor = Rebecca E.
You’re Already Social.Yelp:
4 Entries
1 Review (Positive)
So let’s meet the Big Players.
What is Facebook?OSocial networking site utilized by
more than 500 million people worldwide.
OThe largest social media platform: people create pages to share “status updates,” photos, videos, links to articles, and so on.
What is Facebook?In addition to individuals’ pages, there are professional pages on Facebook. These include:
O Local Business or PlaceO Company, Organization, or InstitutionO Brand or ProductO Artist, Band, or Public FigureO EntertainmentO Cause or Community
How Do I “Make a Page”?
We’ll show you!
What is Twitter?
O Twitter is a “micro-blogging” site: all posts (aka “Tweets”) must be 140 characters in length or less.
O You can “follow” other Twitter users (and have customers “follow” you) which means their Tweets will create your Twitter feed…
Twitter Signs
O @ - this designates a Twitter username, and “tags” (alerts and links) that user to your post.
O # - this connects your post to a Twitter conversation topic, making your post searchable to everyone interested in that topic (even if they don’t follow you)
@ Tagging People
# Tagging Conversations
How Businesses Use Twitter
O CRM (Customer Relationship Management)
O Sales Promotions
O “Curating”
O Social Engagement
Business Use: CRM
Business Use: Promotional
Business Use: Curating
Business Use: Engagement
The Tube
YouTube is Videos, Right?
ORight.
OAnd if you ever do commercials or video demonstrations, or share industry-relevant ones, you should have your own channel.
(Pssst… what’s Foursquare?)
“Checking In”OLocation Based Technology
OAllows users to “check in” at a location, using their smartphone
OPosts their check-in location information to other platforms such as Facebook and Twitter
Location Based Technology
O As of March 2010, the most popular location based technology application, Foursquare, had 500,000 users.
O When people “check in” axt your location, it can help draw attention to your business. If you have a social media presence, they can link directly to you when they check in.
These platforms work together.
O You can link your Twitter & Facebook.O You can embed YouTube videos on
Facebook or Tweet their links on Twitter.
O Potential customers can connect with you through Foursquare, Facebook, Twitter…
O And here’s the really important part:
None of them work without
you!
Social media = only as effective as you make it.
Girl Scouts Again!O If our Girl Scout started a Facebook
page, and someone posted the question: “Hey! Do y’all still sell thin mints?”
O And no one ever responds to the comment… she didn’t just lose that customer. She probably lost everyone who saw the poor, ignored comment.
But what about the
risks?
Lack of Common Sense
Dormancy
Spam-A-Lot
“Mr. Cohen”
TheRisk-Fixes
Risk FixesO The Common Sense Solution: GUIDELINES
O The Dormancy AND Spam-a-Lot Solution:
STRATEGIZE
O The Mr. Cohen Solution: MOVE ON
The Biggest Benefit:
E N G A G E M E N T !
Connect with Your Customers
O Post a question, get a response – or dozens of them.
O Instead of advertising TO your customers, engage WITH them, and you can cultivate vocal brand ambassadors to sing your praises in the social space.
More Social Benefits
OCredibility / honesty / transparency
OBuzz & Brand AmbassadorsOBeing relevantOConnecting with “influencers”OSelling more cookies!
Quick Recap (with cookies)!
O “Social media” definition? (Paraphrase away!)
O The 3 Types of social media advertising are…?
O The four major social media platforms we talked about today were…?
O CRM is…?O Businesses should care about social
media because…?O @ on Twitter will tag…?O # on Twitter will tag….?
Social Media 201(yes, there’s always more)
O More social sites:O Linked InO DiggO RedditO FlickrO DiggO MySpaceO StumbleUpon
Here’s where to find this presentation!
madg.com/socialmedia101
And let’s continue to social-ize.
facebook.com/madgsocial@madgsocialmadgsocial
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