social media advocacy &. what you will get out of today’s session: how coalition members and...

SOCIAL MEDIAADVOCACY &

WHAT YOU WILL GET OUT OF TODAY’S SESSION:

• HOW COALITION MEMBERS AND SUPPORTERS CAN

ADVOCATE FOR MINNEMINDS

• CHANNELS

• TYPES OF CONTENT TO SHARE

• HASHTAGS

• INTERACTIVE – LET’S GET SOCIAL

HOW DO I HELP MINNEMINDS SPREAD ITS MESSAGES?

TWITTER

•MADE UP OF “TWEETS” • AN ACTIVE AUDIENCE• FIND AND FOLLOW INFLUENCERS• START A DIALOGUE• ENGAGE WITH OTHERS• POST FREQUENTLY

Suggested handles to follow (in addition to all Coalition members' organizations):1. @melvincarter32. @gennextmsp3. @GovMarkDayton4. @MayorHodges5. @UNCF6. @MPRNews7. @PioneerPress8. @StarTribune9. @MinnPost10. @duluthnews

TYPES OF TWITTER MESSAGES

TWEET: SHARE AN ARTICLE, PHOTO OR ANY URL WITH EVERYONE WHO FOLLOWS YOU

ADD PHOTO HERE

ENABLE LOCATION

SHARE

140 CHARACTERS

TYPES OF TWITTER MESSAGES

@REPLY: REPLY TO A USER WHO TWEETED AT YOU. THIS WILL SHOW UP IN THE NEWS FEED OF THOSE WHO FOLLOW BOTH YOU & THE USER YOU’RE REPLYING TO

REPLY BUTTON

TYPES OF TWITTER MESSAGES

@MENTION: TO MENTION SOMEONE IN A TWEET, INSERT @USERNAME. THIS CAN BE SEEN BY ANYONE WHO FOLLOWS YOU OR THE USER YOU’RE MENTIONING

MENTION PUBLICATIONS

MENTION ELECTED

OFFICIALS

TYPES OF TWITTER MESSAGES

@RT/@MT: A RETWEET (RT) OR MODIFIED TWEET (MT) ALLOWS YOU TO SHARE A MESSAGE THAT WAS CREATED BY ANOTHER USER INSERT “RT”

INSERT “MT”

HASHTAGS • ALLOW LIKE-MINDED PEOPLE

TO JOIN IN ON CONVERSATIONS

• ALWAYS USE #MINNEMINDS ON TWITTER

• EVENT HASHTAGS• DURING MONTHLY

MEETINGS, HEARINGS, AND EVENTS COALITION MEMBERS SHOULD SHARE QUOTES, PICTURES AND VIDEOS

Tip: Search #earlychildhoodeducation on Twitter "top tweets" to see who you may want to follow locally and nationally.

USE THE SYMBOL BEFORE ANY WORD OR PHRASE.

FACEBOOK• LARGEST SOCIAL MEDIA

PLATFORM•US • 84% of 18-29 year olds• 79% of 30-40 year olds• 60% of age 50-64 year olds

• VISUAL CONTENT IS KEY

POSTING TO FACEBOOK

POST ARTICLE URL TO FACEBOOK

FACEBOOK MENTIONS

ENTER @ AND BEGIN TYPING A PERSON OR PAGE NAME.

DIFFERENT ORGANIZATIONS & PAGES WILL APPEAR BELOW.

SELECT THE APPROPRIATE

PAGE/PERSON NAME

TYPE PAGE/ORGANIZATION NAME

FACEBOOK MENTIONS

ONCE SELECTED, THE PAGE WILL TURN BLUE IN YOUR POST AND ACTS AS A LINK

SHARE COALITION MEMBERS CONTENT WITH YOUR FOLLOWERS

CROSS PROMOTION • YOUR REACH IS

GREATER• BOTH GET MORE

EXPOSURE• NEW AUDIENCES ARE

FOUND• HELP EACHOTHER

REACH GOALS

LIKE ATTRACTS LIKELIKE-MINDED PEOPLE ATTRACT EACH OTHER. IF A PARENT ALREADY LIKES THE GREATER TWIN CITIES UNITED WAY PAGE, AND IT PROMOTES PILLSBURY UNITED COMMUNITIES, THAT PARENT MAY FEEL MORE INCLINED TO LIKE BOTH PAGES BECAUSE THEY VALUE BOTH MISSIONS

AUTHENTIC SUPPORTA PERSON IS MORE LIKELY TO TRUST A RECCOMENDATION FROM SOMEONE THEY ALREADY KNOW THAN AN ONLINE RESOURCE.

TIME TO TURN WORDS INTO ACTION

LET’S POST

FIND A FEW ACTIVE SOCIAL MEDIA USERS IN YOUR ORGANIZATION AND ENLIST THEM AS MINNEMINDS

ADVOCATES. ASK THEM FOR INPUT OR FEATURE THEM ON YOUR CHANNEL TO EMPOWER THEM TO SHARE YOUR

INFORMATION WITH OTHERS.

MAKE SURE TO ACKNOWLEDGE EVERY CONTRIBUTOR OR PERSON THAT INTERACTS WITH YOUR PAGE.

MINNEMINDS ADVOCATES CAN BE POWERFUL INFLUENCERS, ESPECIALLY IF THEY ARE PART OF YOUR

CORE AUDIENCE AND ARE WELL-KNOWN AND RESPECTED BY EARLY EDUCATION PEERS.

HOW TO GET STARTED - AUDIENCE ADVOCATES

questions?

Contact Tunheim