social media and network e-marketing

Social Media & Network และ E-Marketing

ปรเมศวร์ มนิศิริwww.kapook.com

TIME’s Person of the Year 2006

Social MediaConversation Media

The Rise of Conversation Media

Creating Many-To-Many Conversations

Social Value

Aggressive

Individualism Competitive

Cooperative

Altruistic

Social movements

Flashmob

Less is MORE

Influencer ?

• Influence (was) attracting attention to yourself

• Influence (is) Providing attention and value to others

RT

Oprah Winfrey 1st Tweet

Oprah Winfrey2,685,072 Followers

Cover Story:

How Twitter Will Change

The Way We Live

is an approach to the management of information that treats human attention as a scarce commodity

Folksonomy Taxonomy

HashTag

facebook

- Profile Page- Wall- Newsfeed- Friends, Mutual Friends- Fan Page- Group- Photo!- Video- And more…

http://fb.me/yourbrand

Fan Page

The Rise of Crowdsourcing

www.milliondollarhomepage.com

www.mturk.com

Design a Pepsi Can

Global Creative Network

www.ageofstupid.net

650+ people investing total 885,173

http://www.ageofstupid.net/how_to_crowd_fund_your_film

Thank You

@iwhale