social media and new media workshop (fsi) py363 - day 3
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New Media and Social Media Workshop
Foreign Service Institute ndash Department of State
School of Professional and Area Studies
Public Diplomacy Division Director Matthew Lussenhop
Instructors Chris Degnan Matthew Lussenhop Eric Schwartzman
Course Number PY363
July 17 2009
Tsevis
2
Housekeeping
bull Breaks and Lunch
bull Cell Phones
bull Introductory Course
bull Technical Problems
bull Curriculum
bull Handouts are Digital
bull Twitter Hashtag smstate
bull Spam Email Account
bull Web Browsers
3
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
4
Secret Formula
5
Objective
Leverage Content to Generate
Transactions
6
Optimization vs Marketing
SEM
SEO
7
Acting Like a Publisher
Editorial and Advertising
Content
8
First Rule of Search Engine Optimization
9
Citation Indexing
10
Case Study Organic Blog Optimization
11
Case Study Inbound Links
12
Case Study Tracking Inbounds
13
Case Study Search Results
14
Case Fewer Inbounds Higher Rank
15
Case Study Evaluating Inbounds
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
2
Housekeeping
bull Breaks and Lunch
bull Cell Phones
bull Introductory Course
bull Technical Problems
bull Curriculum
bull Handouts are Digital
bull Twitter Hashtag smstate
bull Spam Email Account
bull Web Browsers
3
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
4
Secret Formula
5
Objective
Leverage Content to Generate
Transactions
6
Optimization vs Marketing
SEM
SEO
7
Acting Like a Publisher
Editorial and Advertising
Content
8
First Rule of Search Engine Optimization
9
Citation Indexing
10
Case Study Organic Blog Optimization
11
Case Study Inbound Links
12
Case Study Tracking Inbounds
13
Case Study Search Results
14
Case Fewer Inbounds Higher Rank
15
Case Study Evaluating Inbounds
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
3
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
4
Secret Formula
5
Objective
Leverage Content to Generate
Transactions
6
Optimization vs Marketing
SEM
SEO
7
Acting Like a Publisher
Editorial and Advertising
Content
8
First Rule of Search Engine Optimization
9
Citation Indexing
10
Case Study Organic Blog Optimization
11
Case Study Inbound Links
12
Case Study Tracking Inbounds
13
Case Study Search Results
14
Case Fewer Inbounds Higher Rank
15
Case Study Evaluating Inbounds
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
4
Secret Formula
5
Objective
Leverage Content to Generate
Transactions
6
Optimization vs Marketing
SEM
SEO
7
Acting Like a Publisher
Editorial and Advertising
Content
8
First Rule of Search Engine Optimization
9
Citation Indexing
10
Case Study Organic Blog Optimization
11
Case Study Inbound Links
12
Case Study Tracking Inbounds
13
Case Study Search Results
14
Case Fewer Inbounds Higher Rank
15
Case Study Evaluating Inbounds
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
5
Objective
Leverage Content to Generate
Transactions
6
Optimization vs Marketing
SEM
SEO
7
Acting Like a Publisher
Editorial and Advertising
Content
8
First Rule of Search Engine Optimization
9
Citation Indexing
10
Case Study Organic Blog Optimization
11
Case Study Inbound Links
12
Case Study Tracking Inbounds
13
Case Study Search Results
14
Case Fewer Inbounds Higher Rank
15
Case Study Evaluating Inbounds
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
6
Optimization vs Marketing
SEM
SEO
7
Acting Like a Publisher
Editorial and Advertising
Content
8
First Rule of Search Engine Optimization
9
Citation Indexing
10
Case Study Organic Blog Optimization
11
Case Study Inbound Links
12
Case Study Tracking Inbounds
13
Case Study Search Results
14
Case Fewer Inbounds Higher Rank
15
Case Study Evaluating Inbounds
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
7
Acting Like a Publisher
Editorial and Advertising
Content
8
First Rule of Search Engine Optimization
9
Citation Indexing
10
Case Study Organic Blog Optimization
11
Case Study Inbound Links
12
Case Study Tracking Inbounds
13
Case Study Search Results
14
Case Fewer Inbounds Higher Rank
15
Case Study Evaluating Inbounds
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
8
First Rule of Search Engine Optimization
9
Citation Indexing
10
Case Study Organic Blog Optimization
11
Case Study Inbound Links
12
Case Study Tracking Inbounds
13
Case Study Search Results
14
Case Fewer Inbounds Higher Rank
15
Case Study Evaluating Inbounds
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
9
Citation Indexing
10
Case Study Organic Blog Optimization
11
Case Study Inbound Links
12
Case Study Tracking Inbounds
13
Case Study Search Results
14
Case Fewer Inbounds Higher Rank
15
Case Study Evaluating Inbounds
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
10
Case Study Organic Blog Optimization
11
Case Study Inbound Links
12
Case Study Tracking Inbounds
13
Case Study Search Results
14
Case Fewer Inbounds Higher Rank
15
Case Study Evaluating Inbounds
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
11
Case Study Inbound Links
12
Case Study Tracking Inbounds
13
Case Study Search Results
14
Case Fewer Inbounds Higher Rank
15
Case Study Evaluating Inbounds
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
12
Case Study Tracking Inbounds
13
Case Study Search Results
14
Case Fewer Inbounds Higher Rank
15
Case Study Evaluating Inbounds
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
13
Case Study Search Results
14
Case Fewer Inbounds Higher Rank
15
Case Study Evaluating Inbounds
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
14
Case Fewer Inbounds Higher Rank
15
Case Study Evaluating Inbounds
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
15
Case Study Evaluating Inbounds
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
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- Slide Number 1
- Housekeeping
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 22
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Slide Number 56
- Favorites use Title Tags
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 69
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Slide Number 90
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 95
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
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