social media and non-profit donor cycles

Hi!I’m Angie Meeker.

I offer digital strategyto help increase revenue.

@angiemeeker

angie@angiemeekerdesigns.com

Why We’re Here:To discover how social media can help you increase awareness, revenue and efficiency.(read: make money)

CommunityCrowd

CommittedCustomers

Core

Do you knowyour people?Her StoryHer DemographicHer NeedsHer Goals

COMMUNITYattracting those who are unfamiliar with your organizationCROWDengaging those who are,COMMITTEDeducating those who are considering a commitmentCUSTOMERSconverting those who are ready to make a gift,COREand remembering those who have already have.

COMMUNITYattracting those who are unfamiliar with your organization

TACTICS

• Blogging• Social Network Publishing• Pay Per Click Campaigns• Traditional PR

HOW TO KEEP THEM

COMING BACK?

CROWDengaging those who are now familiar with your organizationTACTICS

• Landing Pages• Calls to Actions• Forms

Consider offering value in return

YOUR MISSION:GET THEIR

EMAIL ADDRESS

• Wallpapers• Tips and Resources• Ebook• White Paper, Case Study,

Market Study • Free consultation

• Free sample• Invitation to a Webinar or

Video• Assessment or Checklist• Annual Report• Discount

EXAMPLES OF OPTINS

COMMITTEDeducating those who are considering a gift

TACTICS

• CRM/Donor Database• Email• Automation and Drips• Remarketing Campaigns

YOUR MISSION:PREQUALIFYPROSPECTS

Answerthe

questions.All of them.

CUSTOMERSconverting those who are ready to make a gift

TACTICS

• Targeted, Transactional Content• Social Monitoring• Ecommerce Promotion

YOUR MISSION:MAKE THE SALE

COREremembering those who have already made a purchase

TACTICS

• Referrals• Resells• Upsells and Cross-sells

YOUR MISSION:MAKE A SALE

AGAIN

Offer opportunities related to theneeds of your

giver. 

THE MOTIVATIONS OF SOCIALFacebook: Conversation around Images and Video.Twitter: Conversation around current #conversation.Instagram: Real Life: What are you doing?Pinterest: Aspiration and Utility.YouTube: Entertainment and Education.

All social networks:Stop talking about yourself to yourself.Be human and talk to your people.

Content #1 Facebook Twitter Instagra

m Pinterest YouTube

PERSONA

FUNNEL POSITION

CALL TO ACTION?

Why We’re Here:To discover how social media can help you increase awareness, revenue and efficiency.(read: make money)

Hi!I’m Angie Meeker.

I offer digital strategyto help increase revenue.

@angiemeeker

angie@angiemeekerdesigns.com