social media and the procurement organization

SOCIAL MEDIA AND THE PROCUREMENT ORGANIZATION

NAEP District VI Annual MeetingOctober 15, 2013

• Leading public university system with 10 geographically unique campuses,

5 medical centers, and 3 National Labs

• Employs more than 139,000 people making it the third largest employer in the state of California

• Contributes $46B to the California economy annually

• Last year’s total campus operating budget was ~$16B, of which $5.7B is spent on goods and services (~36%)

• Procurement employs over 230 professionals who expand opportunities for teaching, research and public service by helping our

organization purchase goods and services as diverse as automobiles and antibodies

University of California

Vision

• To be acknowledged by University of California executive and campus leadership, faculty, staff and students as a high performing strategic partner that is essential to the financial health of the University.

Mission

• To expand opportunities for teaching, research and public service by delivering savings and efficient procurement services across the University of California.

Strategic Objectives

• Develop collaborative relationships with clients across the UC system to understand their needs and provide high quality procurement services that best meet those needs.

• Pursue strategic initiatives in a coordinated manner that leverages the power of our collective spend and redirects savings to teaching, research and public service.

• Invest in and optimize talent and technologies across the University to deliver far greater benefit than can be achieved by any single location working independently.

• Drive down Total Cost of Ownership (TCO) and promote new revenue opportunities through effective sourcing, contract management and supply chain solutions.

• Partner with suppliers to develop business relationships and solutions that optimize value for the University.

UC Procurement Vision and Mission

Copyright © 2012 Accenture All rights reserved.

My Bio in Logos

WHY SHOULD WE CARE ABOUT SOCIAL MEDIA?

The <140 character question….

Most people use social media…

Age 18-29

Age 30-49

Age 50-64

Age 64+

0 10 20 30 40 50 60 70 80 90 100

% of internet users using social media

67% 20% 18%

Pew Internet Report 2013

Quiz: How long do students spend using e-mail on their University accounts each day?about e-mail…

1. 120 minutes2. 60 minutes3. 24 minutes4. 6 minutes

“E-mail is a sinkhole where knowledge goes to die.”

-Paul Jones@smalljones

Clinical Associate ProfessorUniversity of North Carolina

New York Times, 9/27/2013

Not only that, we’re swimming in e-mail and it’s not productive…

• Workers in the UK get over 10,000 e-mails/year, but a lucky few, 1 in 12 get over 100 e-mails a day. – http://www.dailymail.co.uk/sciencetech/article-2305712/British-workers-receive-10-000-emails-year--

NEVER-pen-paper.html

• A UC Irvine Study by Gloria Mark (@gmark6, Zot!) showed that every time a worker interrupts what they are doing to respond to e-mail it takes them 25 minutes to get back to their original task.– http://www.fastcompany.com/3006044/email-scourge-or-merely-scapegoat-information-overload

It’s also not particularly effective…

http://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/

United States E-mail Response Rates

HOW CAN A PROCUREMENT ORGANIZATION USE SOCIAL MEDIA?

Another <140 character question….

Arizona State University Facebooks….

LinkedIn More than just invitations from people you don’t know

1. Recruiting talent – either by searching for skills or asking your network for referrals.

2. Provide a portal for people to know about you and what you’re organization is trying to accomplish.

3. Research suppliers and understand their organizations backgrounds, skills and networks of the people calling on you.

4. Find out more about your own people.5. Recognize the professional achievements of your team.6. Create a private group and provide a space for collaboration

and information sharing.7. Share articles for personal development.

My Personal Profile….

A Company Page

LinkedIn Group Example…

• www.linkedin.com/in/justinsullivan/

Twitter: The Reason For All Those #Hashtags on TV

20

• Founded 2006• Only used by about 8 % of U.S. internet users.• 24% of users (including me) check it several times per day.• 72 of the top U.S. Companies have a presence on Twitter• Updates limited to 140 characters.

HOW DO YOU KEEP UP WITH WHAT’S HAPPENING ON YOUR CAMPUSES?

Another <140 character question….

The University of California On Twitter…

04/13/2023 <INSERT DECK TITLE> 22

Office of the President

@ucforca

@mark_yudof

@uc_newsroom

UC Chancellors

@nickdirks

@lindakatehi

@UCSFChancellor

@UCIChancellor

UC Campuses

@UCSanDiego

@ucriverside

@ucsf

@ucla

@ucsantabarbara

@ucdavis

@ucmerced

@UCSC

@UCBerkeley

UC Berkeley: Sampling The View…

04/13/2023 <INSERT DECK TITLE> 23

Administration

@DirectorAmyJ

@esgore

@JohnKaso

@BillAllison

@gobearsAD

Academics

@BerkeleyLawNews

@BerkeleyHaas

@Cal_Engineer

@CEDNews

@BerkeleyISchool

@ucbsoj

@theberkeleymdp

@UCBerkeleySPH

@goldmanschool

Faculty

@RBReich

@greatbychoiceMH

@richlyons

@delong

@eric_brewer

@paulmschwartz

@rajoyceUCB

@ken_goldberg

@jennaburrell

Campus Resources

@DailyCal

@berkkeleyscience

@ucgarden

@UCBerkeley_Jobs

@BerkeleyGA

@asuc_auxiliary

@ucpd_Cal

@cal1card

@caldining

Alumni

@AliceWaters

@stevewoz

@aaronrodgers12

What this looks like in realtime…

24

Other uses: Customer Service…

25

Other uses: branding discussions with #hashtags…

26

THIS LOOKS GREAT HOW DO I GET STARTED?

Another <140 character question….

Create an account…

If you decide to send tweets out into the world…

• Tweets are limited to 140 characters the size of a standard text message.

• # hashtag allows you to label or search for topics in posts• If you begin your tweet by directing it to another handle for

example “@justindsullivan your zipper is open.” it will only be seen by those that follow both you and @justindsullivan

#5TakeawayTweets

1. E-mail is a generational milepost and will continue to grow less effective.

2. More than 80% of internet users between 18-29 use social media.

3. People are using social media to research you and your organization.

4. You don’t have to tweet to get value from your Twitter account.5. Twitter provides the single best way I’ve found to appreciate

everything that happens on a college campus.

BONUS: Be yourself and have fun.

#AskJustinAnything

31

Thank you.Twitter: @justindsullivanLinkedIn: linkedin.com/in/justinsullivane-mail: justin.sullivan@ucop.edu