social media as a leadership tool

I hope today is one of those days you

look back on in 5 – 10 years and think

WOW!!

Social Media will completely redesign how your organization works

– and how you lead.

& collaborative IT-architecture

…it might take 20 years…

…but it is coming.

#lederskolen

Social Media as a Leadership Tool

Question:

What does ‘’Social Media as a Leadership Tool’’ mean to you?

Don’t like it. Don’t get it.

Don’t like it. Waste of time.

Pretty useless, really.

Nice tool; we stay in

touch.

Can’t live without it

‘’…I don’t really know….’’

Connecting Leadership applies governance and enlightened social brand management to extract more value

Experimenting Unconnected experiments spring up everywhere across the business

Nervous Ambivalence

Listening Fully integrated

Phase 1 Phase 2 Phase 3 Phase 4Phase 0

0

100

Social Media Adoption PathValue

Should we be on

?

Wrong question

…both your biggest threat…

…and your biggest opportunity.

Facebook will completely challenge your business model.

But that’s not the topic for today.

Social Media - and social enterprise mass collaboration software - as a Leadership Tool

Why should we use social media?

What is it, really?

Social media is an idea,

not a tool.

Social media has little to do with technology

Social media is an idea,

not a tool.

An idea….

More open

More transparent

More collaborative

True knowledge-driven organization

More personally connected

Increasing autonomy

A culture of sharing More adaptive organization

Better information

Management 2.0

Social media will radically change your very idea of leadership.

…and you will no longer need 50 % of your managers.

G-leadership

Open

Sorry, we don’t distribute slides.

We give out paper copies

only.

109 presentations

Open

Open

Employee satisfaction surveys

Leadership surveys

Can you even imagine this being open…?

Salary

My Performance review

Leadership score: 86Leadership ranking: top 5 %

Followers: 4400

…So even more people could pick her when they

choose their own boss.

Open

Some of the consequences when you truly implement

Social media.

E-mail today….

…the best we have, but not very efficent.

‘’We have no use for social media. It’s a waste of time’’

- Manager, 2012

“It’s a great invention

but who would want to use it

anyway?”

- U.S. President , Rutherford B. Hayes, after a demonstration of Alexander Bell’s first telephone, 1872 

‘’My children use Facebook….But it has no value in the workplace’’

- Manager, 2012

“This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.”

- Western Union Companyinternal memo, 1876

‘’We don’t need this social media. We have e-mail’’

- Manager, 2012

‘’The Americans have need of the telephone, but we do not. We have plenty of messenger boys.”

- Sir William Preece, Chief Engineer, British Post Office, 1878

‘’There has been opposition to every innovation in the history of man, with the possible exception of the sword’’

— Benjamin Dana

Technology plattform

A menu of choices

Connecting Leadership applies governance and enlightened social brand management to extract more value

Experimenting Unconnected experiments spring up everywhere across the business

Nervous Ambivalence

Listening Fully integrated

Phase 1 Phase 2 Phase 3 Phase 4Phase 0

0

100

Social Media Adoption PathValue

But, social media should not be

managed as an IT effort (alone).

- Bradley & McDonald, 2011

is redefining your own ideaThe first step

of your personal leadership.

Changing your leadership paradigm

Employees expect social culture

Access to

Leadership

Blended Relationships

Platform freedom

Collaboration

Can you see your company on a completely open, transparent, social plattform?

‘’…society is only at a starting point of a new management model’’

- Bradley & McDonald, 2011

Management 2.0

Today we are only seeing the tip of the iceberg for social media and change.

- Bradley & McDonald, 2011

20 years….

So what can you do?

1. Start your Twitter today

2. Move your team or project to Yammer, Chatter or Facebook

3. Experiment, experiment

4. Draw up a roadmap for social technologies in your organization.

Leadership – culture – collaboration - IT

Curious to learn more?

#lederskolen

Thank you