social media as a networking tool for non profits

Using Social Media toPromote Your Organization, Publicize Your Cause and

Generally Accomplish“Good Stuff” for Free!

Presented by Beth Bridges

The Networking Motivator ™

& Membership Director, Clovis Chamber of Commerce

Social Media vs Social Networking

• Social Media are the tools you use on line such as Facebook, TweetDeck and Ping.fm

• Social Networking is what

you do with the tools

The Five Part Networking Success Plan ™

• Believe It

• Go Places

• Meet People

• Give Value

• Stay Connected

Believe It

http://www.youtube.com/v/lFZ0z5Fm-Ng

Go Places

Which Social Media Sites to Use?

•Facebook: for the sheer volume, continuing growth, and because users (your target market) “know” how to use it

•LinkedIn: for professional/business interactions

•Specialty sites related to your industry

•NTEN http://www.nten.org/ Non-Profit Technology Network

•Blogging: www.Blogger.com

Facebook Pages

• Personal Page

• Fan Page

• Group

Personal Page

Fan Page

Why Create A Fan Page?(instead of a personal page for your organization)

• People can “Like” you 24/7 without waiting• Insights• Reviews and events• Send updates to fan inboxes• Multiple admins• A personal page is against TOS• SEO (fan pages are searchable)

Meet People

• Start with your personal and business friends– Only suggest to people who will know why you are

asking them to “like” your page

• Help your supporters find you– In-house signs

– On letterhead, email signatures, brochures

– On your website: Facebook widgets

– Voicemail: Become our fan on Facebook at …

Give Value

• What to post on your page– Upcoming events & opportunities

– Information about what you do

– Results of what you do• I.e. “success stories”

– Pictures of events

• Anything that helps them understand, appreciate and remember your organization

Stay Connected

• Commit to a daily effort– No “abandoned” pages– At least one post per day

• Move them to monetize– Find a way to help them take action: donate,

sign up, attend, read …

Great Local Examples

• Clovis Chamber of Commerce www.Facebook.com/ClovisChamber

• Animal Compassion Team

• Fresno Philharmonic http://www.facebook.com/fresnophil

• Valley Public Radio

• Fresno County Public Library http://www.facebook.com/fresnolibrary

Additional Resources

• Seth Godin’s Social Media (SM) Suggestions: http://sethgodin.typepad.com/seths_blog/files/org2.0.pdf

• About.com Guide to SM for Non-Profits http://nonprofit.about.com/od/nonprofitpromotion/tp/Resources-for-Social-Media.htm

• Nancy Lublin writes on non-profits for Fast Company http://www.fastcompany.com/topic/Nancy+Lublin?nav=inform-topics

• Chris Brogan http://www.chrisbrogan.com/

Thank you!

• To learn more about the Five Part Networking Success Plan™ become a fan on Facebookwww.facebook.com/theNetworkingMotivator

• Subscribe to my free weekly newsletter atwww.BethBridges.com

• Network with the business community www.facebook.com/ClovisChamber