social media boot camp for orgs - introduction

WELCOME TO SOCIAL MEDIA BOOT CAMP FOR ORGS

#PSUsocialpros

OVERVIEW

Erin Brooks

Ask Questions! Follow Along!

Follow the event hashtag #PSUsocialpros Tweet questions to the above hashtag to get

real time responses Post questions after the event to our

Facebook event page

Importance of Social Media

Effectively create a social media strategy for your organization that will increase awareness among members and the general student body

Enhance interest and engagement in your organization and improve your internal and external communication

Use of Mobile Devices

Why Mobile is Important for Your PR 70% say they use mobile technologies

to follow or monitor news and information.

51% frequently or always share or recommend news from their mobile device

Allows you to post and update on-the-go

21st Century Technology

Mobile usage will only go up from here so it is important to reach your audience where they are most likely to be, their mobile device

STRATEGY

Alex Barca

“A careful plan or method for achieving a particular goal usually over a long period of time.”

Why Strategy is Important It provides goals and objectives along

with a means for accomplishing them It keeps you focused. Having a strategy

will help you in determining if you should jump on the next new social media tool

It sets expectations for social media managers so they can best manage time

In Charlene Li’s Open Leadership: How social technology can transform the way you lead.

Tips for Creating Strategy1. Identify your Target Audience

2. Be Focused

3. Have a Goal

4. Be Consistent

5. Listen and Compare

6. Consider Staffing

7. Measurement

As you learn about each social media tool in the following sessions, keep in mind how each can contribute to your overall strategy

Remain focused on your goal

Today’s Sessions It’s best to focus on the big picture with

social media.

MEASUREMENT

Samara Sommer

Why Measure Social Media? To effectively use social media, clubs,

teams and organizations need to measure and analyze social media!

You can NOT prove value or success without measuring!

What Should You Look At? What YOU do What OTHERS say about you What your COMPETITORS (other clubs,

teams, organizations) do

Analyzing what posts gain the most interactions allow you to create voice and create posts that will gather greater interaction in the future

Measure Comments, Likes, Retweets, Favorites & more

Check the number of followers over each month! If there was an increase – what did you do right? Decrease? What can you improve on?

How are your organization members using your social media pages?

Get your organization in campus media outlets! *IN A POSITIVE WAY!

What are the other organizations in your area doing on social media, how big are their audiences?

Why Will This Benefit You? Move forward after looking at YOU,

YOUR AUDIENCE, and YOUR COMPETITORS and know how to better use your own social media platforms to effectively reach goals and your target audience.

Thank you for coming today. Enjoy!