social media campaigns + your marketing strategy = smart

Social Media Campaigns + Your Marketing

Strategy =SMART

Social Media Campaigns + Your Marketing

Strategy =SMART

Shanna Smith Snyder

@shannasmith

Shanna Smith Snyder

@shannasmith

A little bit about me…A little bit about me…

• Director of Communicationfor @AbileneCVB

• Started in Sales Dept. • Wears A LOT of Hats

Initially…Initially…

Also…Also…

Image Credit: 50 Social Media Icons, Ivan Walsh/Mark Smicikias

It’s about being SMART!It’s about being SMART!It’s about being SMART!It’s about being SMART!

• S = Strategic • M = Measure • A = Adapt • R = Research • T = Timely

Track, Track, Track!Track, Track, Track!Track, Track, Track!Track, Track, Track!

Project365Project365Project365Project365

Your24Your24Your24Your24

A Day In The Life…A Day In The Life…A Day In The Life…A Day In The Life…

Image Credit: Tom Martin, Converse Digital

Best advice? Best advice? Best advice? Best advice?

Shanna Smith SnyderDirector of Communication

Abilene Convention and Visitors Bureau

325.676.2556 (Office)shanna@abilenevisitors.comShanna.a.smith@gmail.com @shannasmith

@AbileneCVBwww.slideshare.net/shannasmithsnyder

• Abilene CVB Social Media Sites & Website (screenshots)

• Abilene CVB Hootsuite Account (analytics) • Flickr Commons (photos & graphics)• Tom Martin (graphic)• 50 Social Media Icons (graphic)