social media & content marketing - branding yourself in internet

Social Media & Content MarketingBranding Yourself

in Internet

Let’s start step by step..

1. What actually is marketing?2. Why should I care about content? 5 useful tips

on how to update your content.3. 13 most important parts of your social media

presence.4. Let’s combine our content with the lands of

sharing.

What actually is marketing?

• Telling the story of the product and the company • Personality of the brand• How products add value to a customer’s life • Developing long period relationships with the

consumers (by delivering the product to them)

Headline quick fix: Specific well defined benefit in your headline!

Killer headline +

Incredibly useful information that benefits readers +

Lively, interesting writing =

Genuinely great content

The 3 Biggest Essentials of Shareable Content

UsefulInteresting

User-friendly

The old-fashioned E-mail (ta-da-da –DOM)

Choose the right social media

Consider some factors like:• Time• Recourses• Knowledge• Your audience

Get your profile completely filled-up

Profile OptionsUsername

DescriptionLocation

Url Profile picCover pic

General AdvicesAim for consistency and

familiarity. Show, don’t tell.

Be personal.

Content sharing in the social platform

Pictures vs. Video

&The ratio content sharing method

Analytic tools

BufferFollowerwonk

CollectoGoogle Analitycs

https://blog.bufferapp.com/social-media-analytics-tools

Respond to all your mentions

Share an animated gif as thank you

When to share?

Add to your Buffer

Use the current events to boost your FB

(Christmas, Oscars, Origami day, Pizza day.

etc.)

Always include an image in your update

Reach out to the people mentioned in

your article

Share links to your profile via other networks

Share with your Facebook friends that you’ve started a Twitter account.

Add an announcement to your next company newsletter or in an email to friends.

Content + Social Media =

What makes a sharable content?Killer headline

Great post imageClean and user-friendly

siteNo slow load or pop-ups

Social media is a curation platform

Don’t share only your stuff, share whatever you like or you think your audience can benefit from.

Social media is a connection platform

Rule 1: Social Media is a secondary activity

Rule 2: Set crisp boundaries for your time in it

More recourseshttps://blog.bufferapp.com

/http://www.copyblogger.com

/https://moz.com/blog

Seth GodinNeil Patel

Mari Smith

Any Questions?

Made by:Simeon Petrov

petrov.v.simeon@gmail.comhttps://bg.linkedin.com/in/simeonpetrov5