social media contest - advantages and disadvantages (neo)
Post on 20-May-2015
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Social Media Contests
Advantages & Disadvantages
By: Neo Liat Beng
Everyone wants a piece of it
ADVANTAGES Social Media Contests give to
companies
ADVANTAGE 1:REACHES MASSES FAST
ITS SPREADS
IT’S VIRAL
IT’S A DISEASE
ADVANTAGE 2:BUILDS A COMMUNITY• IN THING NOWADAYS
• FOSTERS CUSTOMER INTERACTION
• PROMOTES COMUNICATION WITHIN THE COMMUNITY
ADVANTAGE 3:CREATIVE, INNOVATIVE, INTERACTIVE & EASY
• FEATURE RICH
• ADVANCES IN WEB2.0
• TECHNOLOGY INTEGRATION
• SOCIAL MEDIA ON MOBILE
• EASE OF USE AND SET UP
ADVANTAGE 4:CROWD-SOURCING• TAPS INTO THE COMMUNITY
• POWER OF MANY MINDS TOGETHER
• SIMLIAR TO OPEN SOURCE CONCEPT
DISADVANTAGES of Social Media Contests
DISADVANTAGE 1:NO CONTROL • CANNOT RESTRICT
PARTICIPANTS POSTS
• CAN ONLY “REMOVE”
DISADVANTAGE 2:NO ROOM FOR ERROR
• MEDIA SPOTLIGHT
• SOCIAL MEDIA HIGHLY INTEGRATED INTO EVERYDAY LIVES
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