social media: creating cocktail legends

Social Media

CREATING COCKTAIL LEGENDS

Presented by: Nick Nemeth – Friday, July 23, 2010

“An efficient bartender's first aim should be to please his customers, paying

particular attention to meet the individual wishes of those whose tastes and desires he has already watched and ascertained…

…In this way he will not fail to acquire popularity and success."

- Jerry Thomas, 1862

Hey @SouthwestAir! I've landed in Burbank. Don't worry: wall of the plane was opened & I was airlifted out while Richard Simmons supervised.10:18 PM Feb 13th from Echofon Retweeted by 100+ people

Hey @SouthwestAir! I've landed in Burbank. Don't worry: wall of the plane was opened & I was airlifted out while Richard Simmons supervised.10:18 PM Feb 13th from Echofon

Retweeted by 100+ people

Hello Twitterverse! We r now LIVE tweeting from the International Space Station -- the 1st live tweet from Space! :) More soon, send your ?s2:13 AM Jan 22nd from web Retweeted by 100+ people

Flew over Port_Au_Prince of Haiti this afternoon. Our thoughts and prayers to Haiti people, from ISS.12:45 PM Jan 24th from TwitPic Retweeted by 100+ people

Your Life in 140 Characters (Or Less)

• Micro-Blogging and Post Frequency

• Changing the way we create and consume

• Social responsibility & poor guest experiences

What about the Bartenders?

5,300+ Bartenders (past and present) registered on Facebook

2,400+ Active on TwitterOf those, 21 reference “social media” as one of their specialties

1,400 Twitter users include the word “cocktail” in their biography

More than 4,700 “How to” Cocktail Videos on YouTube

Milk & Honey: 529 Checkins, PDT: 983

Checking In With Your Bartender

Checking In With Your Bartender

• Mayor SpecialsUnlocked only by the Mayor of your venue.

• Check-in Specials Unlocked when a user checks in to your venue a certain number of times.

•Frequency-based SpecialsUnlocked every X check-ins.

• Wildcard SpecialsAlways unlocked, but your staff has to verify some extra conditions before awarding the Special.

Checking In With Your Bartender

Goes Viral

State of the Cocktail BlogosphereARTOFDRINK.COM

Why blog about spirits and cocktails?

Can you make money doing it?

The G’Vine Gin Connoisseur Program 2010

@GVINEGCP

Mystery Brewing Company: A Non-Traditional Approach to Artisanal Ales

The Social Bartender’s Success5 TIPS TO SUCESSFULLY LEVERAGE OPPORTUNITIES WITHIN SOCIAL MEDIA

• Create content worth sharing.

The Social Bartender’s Success5 TIPS TO SUCESSFULLY LEVERAGE OPPORTUNITIES WITHIN SOCIAL MEDIA

• Engage and Involve Your Audience.

The Social Bartender’s Success5 TIPS TO SUCESSFULLY LEVERAGE OPPORTUNITIES WITHIN SOCIAL MEDIA

• Be Consistent. Create and share regularly.

State of the Cocktail BlogosphereBAR BLOGGING BY THE NUMBERS

300+ Posts, Averaging 1 Post / Week

1200+ Posts, Averaging 6 Posts / Week

550+ Posts, Averaging 3 Posts / Week

The Social Bartender’s Success5 TIPS TO SUCESSFULLY LEVERAGE OPPORTUNITIES WITHIN SOCIAL MEDIA

• Be Yourself. Build Your Own Brand.

The Social Bartender’s Success5 TIPS TO SUCESSFULLY LEVERAGE OPPORTUNITIES WITHIN SOCIAL MEDIA

• Become an Authority.

The Social Bartender’s SuccessWHERE DO WE GO FROM HERE

As the industry grows, where are we headed with social media? What should you look out

for?

Social Media

CREATING COCKTAIL LEGENDS

Presented by: Nick Nemeth – Friday, July 23, 2010