Implications
Social Media &Customer
david lee king | davidleeking.com | tscpl.org
flickr.com/photos/frf_kmeron/3761063379/
for LibrariesConnections:
flickr.com/photos/mdgovpics/6756420231/
flickr.com/photos/mdgovpics/6756420231/
flickr.com/photos/miserychick/7052093201/
flickr.com/photos/frf_kmeron/3761063379/
flickr.com/photos/frf_kmeron/3761063379/
not agood idea
the current landscape
flickr.com/photos/krezk/2768502090/
today’s MAD librarian skills include …?
… and libraries need this stuff …
So, what do you thinkabout our library?
flickr.com/photos/10059155@N05/4712929433/
Mix it all together, and …
flickr.com/photos/pamhule/8604396773/
this landscapehas implications…
still needthose mad
librarianskills
flickr.com/photos/bookgrl/1285989556/
we can find
the needle
flickr.com/photos/t_buchtele/3422507814/
we need tobe social
flickr.com/photos/jasonahowie/8583949219/
we need new skills
flickr.com/photos/sandialabs/12238306823/
content skills
flickr.com/photos/itsmeritesh/10470324244/
media creation skills
flickr.com/photos/chocxtc/8092078083/
socialmediaskills
flickr.com/photos/sandialabs/12238306823/ http://boldandfierce.com/the-social-media-phenomenon-a-discussion-with-my-husband/
we neednew tools
flickr.com/photos/nfsa/4580070895/
howdo you
get there?flickr.com/photos/jdhancock/4407661873
starts with your community
flickr.com/photos/meer/172210681
why listen?
flickr.com/photos/58571789@N00/4519906494/
what to listen for
flickr.com/photos/58571789@N00/4519906494/
responding
flickr.com/photos/58571789@N00/4519906494/
listening in Topeka
flickr.com/photos/58571789@N00/4519906494/
ask them what they want to see
flickr.com/photos/meer/172210681
flickr.com/photos/meer/172210681
starts with staff
Be human!flickr.com/photos/47494486@N03/5036313154/
be “you” online
[“you”]
Type like you talkflickr.com/photos/60648084@N00/2462966749/
Think short.flickr.com/photos/28311604@N00/63694234/
Be visual.flickr.com/photos/20375052@N00/5681426/
add pictures & video
add pictures & video
[like this]
pics of staffnew stuff
customers!
where are the people?
flickr.com/photos/hackleypubliclibrary/3903700537/
who does the work?
flickr.com/photos/aboutmattlaw/3673332299/
flickr.com/photos/33472412@N00/1696964330/
set posting goals
ROI
flickr.com/photos/andercismo/2349098787
Basics =Audience Growth
flickr.com/photos/nedward/3379354574
Engagement = customers
connecting with you
Conversions =calls-to-action
& next stepsflickr.com/photos/saclaw/7107478019
let’s start now!
flickr.com/photos/camdiluv/4441155157
thanks!
davidleeking.com
questions?
davidleeking.com