social media demystified
Post on 14-Jan-2015
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Social Media Demystified
A Presentation by Danielle A. Jones
y R U here?
This is y I am here...
Social Media...
38,000,000 purchase bc of it
59% of Internet users use it
95% of babies exposed in first year
52m iPads sold since 2010
40% Internet penetration in TT
Let's Learn from a PROhttp://www.youtube.com/watch?v=QzZyUaQvpdc
Social Media Defined :
“Social media is an umbrella term referring to websites that allow the user to create, edit and upload information that may be accessed/
viewed by www users.
Social media defines web 2.0 – which gives users what they want, when they want it
and in a variety of ways.”
Jones, 2010 danijones98.wordpress.com
Fastest growing segment on social
media....
Social Media Growth
2010 Global Growth: http://www.youtube.com/watch?v=mgp7GwHxV14&feature=related
Local growth? Ask TSTT/ Flow OR ask your kids & neighbours
Why Blog?Free
Targeted
Talk to audience without filter
Increase SEO
Expected
"A blog is a web page made up of usually short, frequently updated posts that are arranged chronologically-like a what's new page or a journal." The term is actually weblogs coined by Jorn Barger in 1997
One thing to remember is that blogs are so
much more than just text. What Southwest does best is mix up
their media. They use written articles, videos,
photos, polls and surveys to capture the interest of their many
readers. They often lead with images to draw in
the reader, a great strategy for any business blog
DAJ's Blogging Tips for Business
(Nike Already trade marked Just Do It)
Be personal
Be engaging
Listen...
tag & anchoryour messages
(keywords)
Link it, like it, Tweet it, Feed it
World's 2nd Largest Search Engine
You Tube Tips
• NOT an ad channel…unless Ur Ads are like Volkswagon
• Cool = Young. Good = All ages• Give them a reason to come back• Give them a reason to make their own video
Invest for success & showcase your customersLink to your Facebook/ Blog/ Call to action Encourage investor stories FROM customers
User applicable and user generated content on multiple customized channels.
http://m.youtube.com/#/watch?v=-mrIGysYHOg
I love
Analytics
I love
Privacy Settings (images from 33 rockers)
I love
For cheap & simple geotargetted ads
I love
For Apps and MOBILE Apps
Can Social Media Work for Business
• Harvard Business Review July/Aug 2011:
• Predictive Practitioner• Creative Experimenter• Social Media Champion• Social Media
Transformer
Predictive Practitioner
Businesses seeking to avoid uncertainty & to deliver results that can be measured with established tools: – Sales– awareness/
engagement– Increase on Social
Media Following
Tied to existing activities to engage
new audiencesSchools' Parang live feed = 800 new fans
Eye for energy = 300% growth in page and image gallery
Tagging & supporting CSR activities
Simple page has a reach of > 50k
Social Media Champion
This involves initiatives designed for predictable results but involves risk.
Has dedicated social media resources who coordinate and manage social media projects
Usually multiplatform.
Gives customers/ public a voice.
Risks of Being a Social Media Champion
FansPolicy CreationBackfiringConstant focus on the future
No experienceNo CredibilityNo product
No customers
Research + Product Positioning + Real Life Examples + KYC + Monitoring & Evaluation = Success
Creative Experimenter: NOTHING TO LOSE
Customer you tube contest
Information sharing
Random thoughts
Partnering with bloggers
Be bold with Calls to Action on Facebook.
Ask and you Shall Receive.
xx
x
xMOBILE
PLATFORMS
y mobile is a game changer
Customers reach has more than tripled
Ability to share on the move
Inexpensive but effective ESP. When combined with location marketing
mobiles will soon be payment devices
Have a business? Have an app
In Summary
• http://www.youtube.com/watch?v=3SuNx0UrnEo&NR=1
Social Media can help You businessReach New CustomersBuild/ Protect BrandHave Targeted, Inexpensive, measurable CampaignsRe engage existing customers in new ways
Recommended Approach?Have a StrategyBuild Your CommunityBlog, Facebook & You Tube – make sure its mobileEvaluate, Measure and Keep Trying (Social Media is about people)
Stay Connected
• DANIJONES98@hotmail.com• Facebook: Danielle A. Jones• Twitter: danijones98• Blog: Communication
Questions ( danijones98.wordpress.com )
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