social media - equity real estate - week 1

INTRODUCTION

Thank you for considering Academy Mortgage to be your preferred local lender. Digital marketing is a big part of what we do today. These proven programs have made us the 1st CHOICE Home Loan Lender with hundreds of Realtors and Builders across the United States.

We want to take this opportunity to introduce you to our company—who we are, what we do, and how we will support you.

At Academy Mortgage, you—our Partner—are our top priority.

Everything you do on your social media networks affects how your WEBSITE shows up in local search.

• Top networks Realtors are using these days:• Facebook• LinkedIn• Twitter• Zillow• Yelp• Instagram• Pinterest• Google+• Youtube/Vimeo• Trulia, Realtor.com, Redfin, etc.

Search is now social

OWN Social in 10 Steps

1. Be Strategic

OWN Social in 10 Steps

2. Location, Location, Location

3. Search is now social

OWN Social in 10 Steps

4. Bring your brand to life!

5. Don’t Waste your Time

OWN Social in 10 Steps

6. Don’t LOSE your head. Be Smart.

* Social Signals

7. Gather Feedback

OWN Social in 10 Steps

8. 80/20 Rule

9. Media is KING

OWN Social in 10 Steps

10. Be Timely

• What are you doing right now on social that is building your business?

• What have you tried doing that hasn’t worked?

• Is time a major issue?

Search is now social

Today’s Agenda

Statistics• Boring

Facebook:• Profile vs. Page.• Getting “Likes.”

LinkedIn• The 10 steps to an “All-Star”

profile

% Internet users by age

% of internet users active on social

• 18-29 at 89% (gen Y aka millenials)

• 30-49 at 82% (gen X)

• 50-64 at 65% (boomers)

• 65+ at 49% (boomers, silent)

• $75,000 at 78%

• 71% of online adults use Facebook

• 22% use LinkedIn

What do we look for in a Realtor?

• Someone who has Knowledge and Expertise (experience)• Someone who is a Good Negotiator (saves you money & time)• Someone who Communicates Effectively (and educates)• Someone who Connects Emotionally and Builds Trust

Social media is an extension and a repository of the great things you are doing for your clients – but it does not happen on its own!

How can we find that via social?

• BY DISPLAYING YOUR PERSONALITY – YOU BRING YOUR BRAND TO LIFE

• READING CLIENT FEEDBACK• BY CELEBRATING YOUR ACCOMPLISHMENTS!• BY CREATING YOUR OWN CONTENT• FIND YOUR BRAND ADVOCATES AND BRING THEM TO LIFE• RESOLVE MISPERCEPTIONS THROUGH EDUCATION• HONE IN ON SPECIAL AREAS• SHARE EVENTS AND OTHER LOCAL NEWS STORIES• SOLVE PROBLEMS (DREAMING, INITIATING, SHOPPING,

NEGOTIATING, TRANSACTING, OWNING)

Top of Mind