social media experience - week 4

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Hands On! - Week 4Build Your Business Facebook Page

Guide to Creating Your Social Media World

Gregory DrejzaGreg@GJDMedia.com(623) 556-3616

Training Class

• CONNECTCONNECT• MINGLEMINGLE• LEARNLEARN

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Agenda – Personal Facebook

Using FaceBook for your buinsess Create your separate Business page Pick the appropriate profile Complete your business profile Add pictures, events, videos, links, etc to business page Create an Event Become a “Fan of “ relevant groups (your educational

growth) Invite everyone to be “a fan” of your business Business page – other useful applications – YouTube Box,

SlideShare Review Fan page “Insights” Introduction to FaceBook Ads

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Create a Facebook Account

Create a Personal account

Create a Business or “Fan” Page

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Pick Your Business Profile

Pick your business

profile

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How to Edit Your Page

Edit Your Page

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FB Business Profile

Update your

business profile

Date founded

Edit your page settings

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App Settings

Here is where you adjust all the apps that

display on your business

page

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Add Your Pics, Videos & Events!

Here, just like on your personal page is where you add pictures, videos and events

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Using Facebook (Personal Page)

FIRST, Create your Business page and Business profile

CONNECT: Invite your personal page” friends” to become “fans” of your business page

MINGLE: Post to your Business page wall, add events, pictures,

video Connect to Biz page to Twitter and My LinkedIn

LEARN: Become “a Fan” of businesses, organizations, Etc.

that you like Read information on what they offer: classes,

webinars, books etc.”

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Invite “Friends” to Be Fans

1. Start Here

Click the faces to be your fan!

Pick Your Personal Friends

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Add New Apps

1. Search for an app

2. Add to Your Page

3. Pick Pages to add to

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Create Facebook Business Page

Key Items NowKey Items Now Business Page

Locate where to setup Basic Info

Locate where to setup Detailed Info

HomeworkHomework Invite all “Friends” to be fans of

your business Enter your websites including

Facebook, Twitter, blog, MyLinkedIn on business page

Add pictures and a video to business page

Become a fan of three businesses you want to follow

Create an event for your business (picture, link, etc)

Become a Fan of 3 Groups where you can grow more knowledge from

Check offwhen done!

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Review Insights

Complete stats about your

business page

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Facebook Ads

Where will people land?

Ad Title

Ad DescriptionAdd an Image

What the ad looks like

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Ad Targeting

Up to 25 Countries

Profile Specific Niches

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Clicks or Impressions?

Name of Ad

When and How long should I run the ad?

Should I run clicks or impressions? How much should I pay?

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Next Week – Twitter

Using Twitter for Business Explain Twitter, Create your Twitter

profile Connecting Your phone to Twitter Followers and Following Sending Messages Twitter Lists Connect LinkedIn and Twitter Connect Facebook and Twitter Post at least once a week!