social media for administrators and teachers candice hoyt toolbox for teaching stacy erickson...

Social Media for Administrators and Teachers

Candice HoytToolbox for Teaching

Stacy EricksonOrganized Social Media

Social Media

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Learning Objectives

1. Explain the benefits of using social media: for sharing with families and for business promotion.

2. Explain the different benefits of Facebook, LinkedIn, Twitter and Google+, Hootsuite and Pinterest

3. Write a post relevant to your position (director/cook/teacher...).

Benefits of Social MediaExplain the benefits of using social media: for sharing with families and for business promotion.

Topics

• Understanding Social Media• where / who / why / how / what

• Using Social Media: Word of “mouth”• Facebook• Google+• LinkedIn• Twitter• Pinterest• Hootsuite

Where to post?

• Facebook /toolboxforteaching

• Google+ /+toolboxforteaching

• LinkedIn /in/candicehoyt

• LinkedIn /company/toolbox-for-

teaching

• Twitter /toolboxft (@toolboxft)

• Pinterest /toolboxft

Who is your consumer?

• Family, • community members, • relatives, • children

Why post?

• What isn’t working?• What are you trying to communicate (in other ways) that is not getting through?

• How can social media fix that?

• Reach families where they are!

What Should I Be Posting?• Balance: personal but professional• Promotional Posts

• Sale or promotion for enrollment• Include contact phone/email/website

• Links to your website• Newsletter/mailing list signup• Link-Backs to your blog• Event promotion

• Parent education• Open house

p. 1/3

What Should I Be Posting?

• Links to media featuring your program• Special offers

• Tours• Discount for siblings

• Informational Posts (at least 1 per week)• Articles about child development, education, parenting

• Program/classroom “what we are doing”• Nutrition news p. 2/3

What Should I Be Posting? • Inspirational quotes relating to your vision• Community resources/events• Ideas to nurture parent/child connections

• “Parents: Your day is important, too! Share what you did today with your child.”

• Fun project ideas (Pinterest)• Just for fun!

• What makes you smile? What reflects your personality? Find fun visuals and links and post.

• Celebrate: holidays, spirit days, etc.p. 3/3

Social Media ForumsExplain the different benefits of Facebook, LinkedIn, Twitter and Google+, Hootsuite and Pinterest

Facebook

• Updates• Shares• Events• Groups• Multiple administrators

Google+• Updates• Circles• Photos & Videos • Google account

• YouTube• Google+• Email (@gmail.com)• Google Drive• Calendar• Contacts

LinkedIn – Person

• Connect!• 1st connections

• Friends, etc.• Industry people you know• 2nd/3rd connections• Friends of friends• Indirect industry relationships

• Updates about your job/career• Updates about jobs available to your network

LinkedIn - Company

• Followers• Products & Services• Your employees• Multiple administrators

Twitter• Short “tweets” (140 characters)

• Updates• Reminders

• Links • Outside news• Blog, Facebook, etc.

• Readers want: • Quick and frequent

• Post required:• Short and weekly

Hootsuite

• Post to all at once• Facebook, LinkedIn (personal or business), Google+ and Twitter

• Schedule• Auto-schedule• Attach links/photo & text

Pinterest

• “Pin” to “boards”• Images link to pages• Re-pin others’ to your boards• Create pins while on a website

• Curriculum ideas• Share with

• Parents • Other teachers

How Will You Use It?Write a post relevant to your position (director/cook/teacher...).

Practice a post

Communicating

• With…• Families• The community

• About…• Child development• Program practices• Events

What will you choose?

• Facebook/Google+

• LinkedIn personal/company

• Twitter• Pinterest• Hootsuite

Action!

• What is the first thing you will do?• Questions?

Stacy EricksonOrganized Social Media

stacy@homekeyorganization.com1-877-204-KEY1

Toolbox for Teaching• Candice Hoyt

• candice@toolboxforteaching.com• 206-715-1878 (cell)

• Training List and Schedule• Toolboxforteaching.com• FB.com/ToolboxForTeaching

• Services• Individual study – projects • In-service trainings – customized to center needs

• Consulting on development/behavior• Consulting on learning technology skills

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