social media for beverage marketing lbm (jorge olson's conflicted copy 2013 10-29)
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How to use Social Media in yourBeverage MarketingStrategy
Jorge Olson – Liquid Brands Management.
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: info@liquidbm.com
www.liquidbrandsmanagement.com
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: info@liquidbm.com
On this Webinar 02
Jorge Olson, CEO of Liquid Brands Management, Inc and Author
Jorge Olson is the author of the books “Build Your Beverage Empire” and “The Unselfish Guide to Self Promotion”. He’s owned many consumer packaged goods brands and distribution companies in the USA and in Mexico. Jorge is also an analyst to Hedge Funds, Mutual Funds and other institutional investors that want to invest in the beverage and consumer goods industries.
www.liquidbrandsmanagement.com
Items to Discuss 03
Different Social Media Platforms/Channels
Which Social Media Platforms/Channels to use
How to Develop a Social Media Strategy
Social Media Tools and Resources
Measuring Results
Social Media is not FREE or Cheap
Questions
What is Social Media?
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: info@liquidbm.com
www.liquidbrandsmanagement.com
1 04
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: info@liquidbm.com
Is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.
Social Media in your beverage Marketing Strategy
What is Social Media?
www.liquidbrandsmanagement.com
Social Media Channels 05
Microblogging (Twitter, Friendfeed, Wooxie, etc.)
Networking (Facebook, Linkedin, Google +, etc.)Bookmarking (Stumbleupon, Delicio.us, Reddit, Digg, etc.) Music & Entertainment (Spotify, Last.fm, Ping, Spoof, etc.
Knowledge Sharing (Wikipedia, Prezi, Slideshare, Scribd, etc.)
Video & Image Sharing (Youtube, Flickr, Pinterest, Instagram, etc.)
Review Sites (Bevfans.com, Ask.com, Bevnet.com, etc.)
Blog (Wordpress, Blogger, Feedreader etc.)
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: info@liquidbm.com
Location Based (Foursquare, etc.)
2 06
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: info@liquidbm.com
Which Platform Channels to Use
Twitter (517 Million Users, 60% Female, 40% Male)
Linkedin (200 Million Users, 55% Female, 45% Male)
Google + (400 Million Users, 60% Female, 40% Male)
Youtube ( 1 Billion Users, 52% Female, 58%Male)
Instagram (100 Million Users, 65% Female, 35%Male )
Pinterest ( 25 Million Users, 80% Female, 20%Male)
Tumblr (108 million blogs)
Facebook (1 Billion Users, 60% Female, 40% Male)
www.liquidbrandsmanagement.com
3 07
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: info@liquidbm.com
• Start with the end on mind
• Identify your Target Market
• Get to know your Target Market
• Define subsequent action steps
• Define your spokes to attract people that help you
achieve your goal
• Get Started Now!
How to Develop a Strategy
www.liquidbrandsmanagement.com
3 08
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: info@liquidbm.com
How to Develop a Strategy
www.liquidbrandsmanagement.com
Tips
3 09
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: info@liquidbm.com
Bevfans
www.liquidbrandsmanagement.com
Submit to Bevfans.Com
www.bevfans.comIs FREE
3 10
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: info@liquidbm.com
Bevfans
www.liquidbrandsmanagement.com
Use QR Codes to your Social Media Profile
QR Codes can also content coupon codes if you sell online.
http://qrcode.kaywa.comIs FREE
3 08
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: info@liquidbm.com
How to Develop a Strategy
www.liquidbrandsmanagement.com
Tools & Resources
4 11
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: info@liquidbm.com
• Sprout Social (www.sproutsocial.com)Sprout Social is a social media management platform (SMM) with functionality for multiple person teams and the ability to focus on engagement, publishing and analytics.
• Viral Lock Make your site go viral by requiring your users to Facebook Like, Google+1 or Tweet about your site to reveal premium content.
Tools and Resources
www.liquidbrandsmanagement.com
4 12
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: info@liquidbm.com
• Crowd Booster (www.crowdbooster.com)Crowdbooster offers social media analytics with suggestions and tools to help you improve your online presence.• Flipboard (www.flipboard.com)Flipboard is a social-network aggregation, magazine-format application software for Android and iOS. It collects the content of social media and other websites and presents it in magazine format and allows users to "flip" through their social-networking feeds and feeds from websites that have partnered with the company.
Tools and Resources
www.liquidbrandsmanagement.com
5 13
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: info@liquidbm.com
Measuring Results
How to measure Results?
www.liquidbrandsmanagement.com
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: info@liquidbm.com
Social Media Audit5 14
Social Media Audit
Our team of expertsIn Community ManagementCan help you with anExtensive auditWhere they can giveYou stats and specificAdvice for yourSocial Media Marketing
www.liquidbrandsmanagement.com
Questions? 15
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: info@liquidbm.com
www.liquidbrandsmanagement.com
Contact Us 17
Liquid Brands Management, Inc.
Office2: 619-722-5033
E-mail: info@liquidbm.com
Visit Our site
Friend Us
Follow Us
www.liquidbrandsmanagement.com
www.liquidbrandsmanagement.com
Thank You !And Please register to our next webinar.
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: info@liquidbm.com
www.liquidbrandsmanagement.com
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