social media for business (class)
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Social Media for Business
Berry CollegeThursday, April 21, 2011
Why?Shift in expectations
Conversation vs. One Way ChannelEmphasis on Track-ability,
MeasurabilityWeb Presence vs. WebsiteReal Time Information
What is your why?Your customers are already there and you can
meet them there for:
Public RelationsMarketingLoyaltyThought-LeadershipCustomer Service
CollaborationNetworkingLead GenerationResearch
Leaders in the Industry
Largest social site
Largest microblogging
Largest professional social site
Largest content tracking sites
Largest video content
How can you use these channels
for your business?
2.5 million Georgia users over 35.
30,560 users 18 and older in Rome.
18,720 Rome users are over the age of 30.
By the Numbers600 million + visits per day
FunctionsProfilePages
GroupsCausesEvents
ApplicationsGames
Newsfeed
Examples
Business to Business:Steele Agency
Cisco
• Slide five ExamplesRetail:
FordThrive! Weight Loss
BumbleBee Foods
Nonprofit:Friends of GA State Parks
Rome Area History Museum.
History
Premiered March 2006.
Founded by Evan Williams, the man who introduced the world to the word “blog”.Purpose: micro-blogging service that allows users to post their latest updates within a 140 character limit. (Which is about this long.)
By the Numbers
18M by 2009; 175M currently
140M tweets per day
$400M in funding following $3.7B valuation
Functions
Real-time news@replysDMListsIntegrationSponsored TweetsGeo- location
Examples
Business to Business:exectweetsPrudentialComm
Retail:StateFarmAsk_WellsFargo
Nonprofit:NonProfitTimesAmericanCancer
Examples
History
Premiered in 2003.
Founded by PayPal board member, Reid Hoffman.
Purpose: a free business social networking site that allows users who
register to create a professional profile visible to others.
By the Numbers
There are over 100 million users.
Currently all Fortune 500 Companies are represented, with
all but one featuring C-level executives.
Functions
Find resumesFind jobs
Find adviceFind leads
Find connections
Example
My Linkedin
Atlanta-based competitor: company.com
History
Premiered in 2006.
Also founded by former PayPal employees, purchased by Google in 2006.Purpose: allow people to easily upload and share video clips across the Internet through websites, mobile devices, blogs, and email.
By the Numbers
Over 1 Billion videos are viewed daily.
More than 200,000 videos are uploaded a day, and about 20 hours of video per minute.51% of viewers visit YouTube weekly or more, and 52% between the ages of 18-34 share videos often with friends and colleagues.
Functions
Multiple video source:UploadsIntegrationSubscriptionsChannels
Examples
Business to Business:Rome Boulevard
Retail:DellCastle Ink CartridgesBlue Cross Blue Shield of Minnesota
Aggregators
Functions
Saving contentTagging contentSharing content
Promoting contentFinding content
digg.com | Technorati.com
How?
Strategize. Implement. Track. Reflect. Repeat.
3rd Party Developers/API tools for measurement, integration, monitoring
Learn from industry-shaping resources.
Places you can get more information:
www.steele-agency.com/workshops
Smart Brief on Social Media
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