social media for business (short) - outset cornwall

Social Media for BusinessPresented by Aren Grimshaw on behalf of Outset Cornwall

Monday 19th April 2010

Before we get started… Who Am I?

60% of European Consumers now engage with Social Media on a regular basis

64% of UK Companies say they have experimented with Social Media

However…

This leaves some important questions unanswered…

What is Social Media?

Is it just another fad?

Is anyone making any money?

Where do I start?

What is Social Media?

“Media designed to be disseminated through social interaction, created using highlyaccessible and scalable publishing techniques.”

Wikipedia Definition

or

“...it’s how people read, discover and shareinformation.”

Social Media Marketing is about using Social Media to engage with online communities to generate exposure, opportunity and sales

Key Aspects & Terminology

• Web 2.0

• Real Time

• Viral

• Authentic

• UGC & CGM

• Sociological / Technological

The Technology

Social Media Platforms

Blogs Social Networks

Wiki Sites File Sharing Sites

Social BookmarkingLive Streaming

Forums Aggregators

A Typical Profile

Avatar Bio

Web Address

Location

Custom Background

The Approach

VCP

Visibility

+

Credibility

=

Profitability

Visibility

• Create Shop Windows

• Networks / Community Engagement

• Viral / WOM

• Joining Conversations

• Tell a Story

• Broaden Reach of Activity

Credibility

• Show Knowledge

• Passive Marketing

• Use Network

• ‘Givers Gain’

Some Examples

Is anyone making any money?

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

Jan Feb Mar Apr May Jun Jul Aug Sep

Visits

New Visitors

Page Views

Results: Business Cornwall

The Results:

• 207 Comments

• 365 Facebook Fans

• 1,259 Twitter Followers

• 21,867 Reads on Scribd

• 73% Increase in Unique Monthly Visitors

• 97% Increase in Monthly Visits

Case Study: Business Cornwall

Results: UKNetWeb

• 500% increase in new business enquiries through social networks

• 2/3 of all enquiries through social networks• 100% Increase in Average Order Values• Opened up UK & International Markets

Results: UKNetWeb

Where do I start?

Your First Steps

• Start building your social & professional networks with the people you know

• Explore Social Media content around subjects of interest (Real time)

Google Show Options

Google Show Options

Your First Steps

• Start building your social & professional networks with the people you know

• Explore Social Media content around subjects of interest (Real time)

• Identify interesting sources & people – what makes them worth listening to?

• Try engaging with content through comments, messaging etc

Tips & Advice

• Quality wins over Quantity

• Aim for a dialogue (engagement)Social Media is not a broadcast medium

• Think about your story

• Use a variety of media

• Review regularly and tweak

Get it right…

• Increased brand awareness & credibility

• Increased web traffic & website engagement

• Higher average order values

• More repeat business, increased loyalty

• Reach into new markets / existing markets

• Insight into customer opinions & opportunities

• More sales & increased profitability

Extra Support

We can offer additional support in the following areas:

• Research & Strategy

• Consultancy

• Training & Mentoring

• Implementation & Integration

• Content Production

For More information

• Message me on Facebook, Twitter, LinkedIn or any other social network you find me on

• Check out the blog at www.tonickmedia.com/blog

• Give me a call – 01209 718688 / 07501 259000

• Send me an email - aren@tonickmedia.com

@arengrimshawwww.tonickmedia.com

www.slideshare.net/tonickmedia