social media for kiwanis

Social Media for La Crosse Kiwanis

withCatherine Tryon

Agenda

What is Social Media.

Why use Social Media.

How to use it for Kiwanis Clubs

Where is Social Media going?

Why is Social Media all the Rage?

Users are creating the content like never before.

Gone are the Mass Marketing days and one way messages.

Publishing content is free and easy.

It’s turbo charged Word of Mouth.

A “Trust Economy” is emerging.

50% of Americans use some form of Social Media

What is Social Media?

Connect with friends, former classmates.

Make money.

Network with business professionals.

Market your products or services.

A way to waste a ton of time!

Popular Social Media Tools

Twitter.com

LinkedIn.com

Facebook.com

Sign up for free at these sites, create your profile, look for friends, get comfortable moving around, create groups or discussions.

The Social Media Structure

Social Media Tools

Blogging Micro blogging Online networks Video sharing sites Live video streams Social bookmarking sites Social news services Wikis Product review sites Event scheduling sites Picture sharing sites

Why use Social Media?

Social Media is changing the way we communicate with one another.

How we communicate shapes how we relate to our friends, our clients, the public and brands.

Permission based Increased transparency Extended reach

Trust is the Currency of the Social Communities

People buy from those whom they know, like and trust.

You can create, participate and engage within these communities.

The Strategy

Share

Network

Publish

Listen

Work Your Online Strategy

Publish: Create interesting & helpful content

Share: Engage in the community discussion

Network: Build honest & authentic relationships

Listen: What is the conversation in the community?

http://search.twitter.com

http://blogsearch.google.com

http://www.technorati.com

Define Your Goals

Grow club membership

Coordinate volunteers

Coordinate events

Manage committee communications

Distribute information from “the source”

Grow community awareness

Match the tools to the strategy

After you know what you are trying to do, select the best tools to execute your strategy.

Learn about the tools and which ones will help you achieve your goals.

Using the best tools doesn’t guarantee success or solve all marketing problems.

Define Success

Develop member community Increase member engagement

Opt-ins for e-newsletter or e-mail

Subscriptions to blog

Expand donor base

It’s all about community

The most successful communities online tap into our basic human nature: We want to belong. We want to make a difference in the

world. We want to be heard.

Create relationships that satisfy those needs.

Where is Social Media Going?

Your profile is becoming portable One username One password

Remember…

Anonymity is giving way to authenticity.

Trust is the new Currency.

You bring your real life relationships with you online – consistent in both.

Be Transparent & real.

Here’s how I can help you

Brown Bag Lunches

2 or 3 hour Seminars

Teleseminars

Online Reputation Management

Social Media Strategy & Consulting

Thank You!

Phone: 608.843.2345

Email: catherine@catherinetryon.com

www.facebook.com/catherine.tryon www.linkedin.com/in/catherinetryon www.twitter.com/catherinetryon