social media for small business at convergesouth2010-colson-ainbinder

Branding is Not Just Your Logo: Using FB, Twitter & LinkedIn to

Market Your Business

Tammy Colson & Rob Ainbinder

Introduction

Tammy Colson

Managing Partner @ Southern Communications. She has 15 years of Human Resources and IT experience with Fortune 50 companies and small business. SoCom provides new media professionals to organizations to meet their presentation and training needs.

Introduction

Rob Ainbinder

Internet Marketing Coordinator with Hafele America Co. Rob has held internet marketing positions with Gilbarco Veeder-Root, and the North Carolina Zoo. Rob is co-founder of the Greensboro Social Media Club.

What We Will Talk About

Social Media:

• Why is it important?

• Who uses it?

• What can I do with it?

Why is Social Media Important?

Why is Social Media Important?

• Conversations re: your brand/service/product, now or soon that you will not control.

• It’s a direct connection with your most interested and viable customers, prospects, employees and critics.

Who Uses Social Media?

Who Uses Social Media?

Since last year:• Social Media use among users age 50-64 has

increased 88%• Use among those age 65 and older doubled,

to 26%• Users age 18 to 29 increased to 86%

Source: “Older Adults and Social Media” Pew Internet, Pew Research Center

What Can I Do with Social Media?

What Can I Do with Social Media?

Source: 2010 University of Maryland’s Smith School of Business

What Can I Do with Social Media?

Network Solutions and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business

What Can I Do with Social Media?

What Can I Do with Social Media?

What Can I Do with Social Media?

What Can I Do with Social Media?

What Can I do with Social Media?

What Can I Do with Social Media?

“Guess how many worms and win a handcrafted cutting board”

41 guesses!

What Can I Do with Social Media?

What can I do with Social Media?

What Can I Do with Social Media?

Thanks for your time and attention.

Contact info:

Tammy Colson @TLColson www.junkyardhr.com

Rob Ainbinder @robainbinder www.robainbinder.com