social media for small newsroom
Post on 10-Feb-2017
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Social Media for Small Newsroomshttp://bit.ly/ona-shoestringhttp://bit.ly/onashoestring-notes
@emmacarew@jessicaplautz
#shoestringsocial
Or: how to be a one-(wo)man band
Skills
<html><body>
<h1>Plan for this evening</h1>
<p>There will be so. much. fun.</p>
<ul> <li><a href=”http://heyyeyaaeyaaaeyaeyaa.com/”>Dancing</a></li> <li><a href=”http://rabbit.org/”>Friends</a></li> <li><a href=”http://momofuku.com/”>Snacks</a></li></ul>
</body></html>
Tools
credit: MediaBistro
Workflow
Have one.
Make better handouts
Tip of the day
Store resources in a central location
Document your process
Test your tutorials
Use semantic file names
Have a solid Plan B
Write down your goals
“Can you show me?” vs.
“Will you do it for me?”
Metrics
Do your metrics. Seriously.
Create a metrics “key”
Share your metrics
Metrics need to compare “apples” to “apples” over time
Clicks + growth
Analytics out of context are
worthless data points
Metrics will tell you which projects are no longer a good
use of your time
Questions?
@emmacarew @jessicaplautz #shoestringsocial
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