social media for your startup - solit 2012

Social Media for HR:recruitment and retention 2.0

Yana @fillinsakura Poteeva

Ciklum Minsk

Social Media

Networks and services used globally

Social Networks

Main SM in corporate use:

- Corporate standards of use- Rules and restrictions- Marketing use- Formal speech

Corporate SM - Spam-spam-spam?

• FB has 800mln+ of profiles:

– fake and spam are10-15% of profiles

– Fan pages and brands separately

• Twi has 200mln+ accounts

– fake and spam are 50+% of accounts

=> People unfollow and unlike this!

My SM startup for HR

HR late adopters – what to do?

• Be closer to people – create informal accounts

• Start by watching them, follow them, like them

• Which networks? Most used by people!

Twi – Step1: let’s start

• Create informal corporate account

• Make sure you have contacts, description and some content

• Add it to B-cards,

signature

• Attend and twi

EVENTS!

Twi – Step2: let’s use it!

• Do not massfollow people

• Do not write (a lot of) formal corporate stuff

• Be useful - Check out relevant # and answer ?s

• Ask Twi accounts from all you have for interview!

Twi – Step3: expand!

• Write funny/useful stuff – get RTs!

• Mention => get mentioned

=>

Twi – Step4: devirtualize with followers!

• Arrange an event, promote it in Twi

Twi – Step5: Sex, Drugs & Rock’n’Roll

• Be careful, limits exist

• Whenever you fail –

fix this with

Sex, Drugs and Rock’n’Roll!

Twi – Step6: hire!

• Be creative, do not post JOBS!

=)

Fb – Step1: Page?

• Page:

+ Corporate and marketing use

+ Hiring and vacancies application

+ Updates can be shared by people

+ IS a professional way of using

- Can not add people, chat, message, comment…

=> No recruiting

…Or Profile?

• Facebook profile:- Not professional corporate SM way of usage

- Posts cannot be shared

- No page insights/statistics

+ You can comment, chat, send messages, add friends

+ Alive person is behind the post!!!

+ Subscription to profiles exists!

=> You CAN recruit and retain!

Fb – Step2: Make them Add you!

• Add those you know/interview

• Share albums, tag those you know

• Post unique pictures (e.g. from events)

– have people tag themselves!

Fb – Step3: Pictures everywhere!

P.S. do NOT tag your employees ;)

Fb – Step4: Recruit kindly!

More SM in use:

• Blog ( post vacancies, stories, announces, reports, articles etc.)

• RSS /G-read (collect candidate’s blogs etc.)

• YouTube (post funny videos, interviews, events reports, office videos, make it alive!)

• LinkedIn a alumni group for EX-employees – keep an eye and rehire!

Now let’s consider YOUR startup?

Looking forward to continue crating social media strategy for your startup at 15.00 section C.