social media im tourismus
Post on 24-Feb-2016
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Social Media im Tourismus
Mélanie BrenninkmeijerTamara Burgener
Users
Gen Y
• 1982 – 2001• 70 million• largest consumer group in U.S.history• grown up in technology• extension of themselves
So what does this all mean for the hotel industry?
• used to answers and responses at the speed of FiOS
• share their thoughts, negative or positive, across their multiple social media networks
• lobbies: highly interactive and social areas for the complete eat/work/play experience
• guestrooms: less traditional, more multi-functional and flexible
Hotel Sol Wave• Mallorca• download the hotel app• make your orders • two concierges take care of you
55 +
• the 55+ use more and more social medias• already 30% use social medias
Quellen
• http://nerej.com/61628• http://www.bigdotmedia.co.uk/blog/technolo
gy-news/brands-using-social-media-for-customer-service/
• http://www.veilleinfotourisme.fr/les-reseaux-sociaux-vers-une-croissance-continue--108044.kjsp
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