social media in 2012 by jez jowett for fanographie

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Social, Sport & EntertainmentWhat next in 2012?

#Jezmond (400 SoMe campaigns, 2billion engagements)

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Tomorrow is HereSays almost everyone

“Social media is the on-going conversation of the planet.

As time goes on, it is my home on the internet.

It is my home page, the place where I spend the most time.

It is where I do business. It is where I hang out with my friends.

It’s where I find out about new movies, television and products.”

Kurt Sondregger, VP Marketing, Ploom, 2008

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Hi,

Jez here. I love Travis - I hear they are doing a live gig from Boston tomorrow night at 2100GMT that is going to streamed on AOL Live and then available on DVD

Jez

Social conversations since 1999Using the internet

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FUCK OFF YOU MARKETING TWAT.This is a forum for fans not sales!

58 other people liked this comment

Earned media could not be boughtFans and passions first

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Hi there, Marketing Twat here. Thought you might like to know that Travis are doing a gig from Boston tmw night at 2100GMT on AOL Live

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Earned through ‘value exchange’Honesty, personality, content, relevance.

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Thanks for the info! :-)

Conversation leads to relationshipInfluencer + social currency

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Quickly up to yesterday…The $15k Mexican Tweets

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1. Content is ElvisContent fuels conversations

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2011 sport clips & viralsSport + WOW factor (or humor) = entertainment

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http://www.youtube.com/watch?v=vt4X7zFfv4k

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2011 most viewed clipHow far will a fan go ?

10http://www.youtube.com/watch?feature=player_embedded&v=smtROJs-8BU

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2. Conversations always onConversations around content

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3. Power of CommunitiesContent & conversations communities

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4. Connectors & InfluencersWOM and genius

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5. Technology FascinationWhat the toys can do

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1. Social media confidence

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2. SoMe analysis and science ✔

3. Smartphone penetration & free wifi

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4. Stories and events worth sharing

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2012 A World Record Year?The year of Sports and Entertainment

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Social Media 2.0 Beyond Fans and Likes with engagement scores

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Social Media Strategy & Commitment Not just tactics

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Sports Social SubscriptionsFans using micro-payments or credits

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Sports & Technology & Social SharingReal time, live from and interactive

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The Social Olympics 2012Record Breakers

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Location Based EntertainmentCheck in and win.

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Live Events Get GreenerCarbon neutral, sustainable, fun recycling.

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Social-CommerceThe High St on Facebook

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Digital ConciergesYour own social PA. The new ‘Chief Listener’ job title

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Million Dollar BloggersSyndication and retreating

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Digital Amnesty DaySwitch off, have a conversations, face to face.

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