social media in emergencies

Using of Social Media in EmergenciesBrescia – 30/09/2014

Grant Agreement n° 2012-2955/001-001Project Number: 527535-LLP-1-2012-1-PT-LEONARDO-LMP

Social Media

Facebook – 1.300 MillionsTwitter – 271 MillionsYoutube – 1.000 Millions

Source: http://goo.gl/0uDPp8 Source: http://goo.gl/EBHrTL Source: http://goo.gl/zlFHa7

Global active usageOpen

Bidirectional Communication

Participative

Mobile Phones

Source: http://goo.gl/9vXJLj

Twitter - 78% Mobile usersFacebook – 30% Mobile users

Mobile Social Media

GPS and Location

Anytime, anywhere

Images & Videos

Social Media in Emergencies

• Anyone can informText, images, videos

• Broad dissemination

• Date and Place of data

Source: http://goo.gl/ogcZXO

New Communication Channel

• Get information from the population

• Dissemination of your messages

• Interaction

Social Media Disadvantages

Deliver Information• Fast• Punctual• Objective• Transparent

Source Information• Precise• Actual • Qualified

Troll• Objective in disturbing• Publish false information• Provoke others

Rumour• Unknown source• Ambiguous• Lack of transparency• Massive with social media

What to do• Address rumour with evidence• Be assertive• Not overreact• Get Support

Uncontrolled sources

Fighting Rumour - Support

In development

Virtual Operations Support Team - VOST• Remote support• Monitoring social media (trends, questions, …)• Blocking rumours and misleading information• Sharing reliable information

@VOSTItalia

@vostSPAIN

@CANVOST

@VOSTUK

@VOSTpanama

@NYVOST

@VISOV1 @NZVOST

- United States- Canada- Spain- France- New Zealand- Panama- …

Influencers• Wide experience• Very active on social media• Many followers• Help official accounts• Disseminate reliable information

Source: http://goo.gl/MyY8k8

Social Media within the organization

• Communication Strategy

• Allocate resources

• Create value to the community

– Give confidence

– Create community

– Be a reliable source to our users

• Assign team roles

Manager, Analyst, Strategist, …

• Evaluate, assess and improve

Conclusion

• Social Media is here to stay• Information is being shared massively

Close your eyes

or

Use itAccess its advantages

Face the problems

Thanks for your attention

Artica Telemedicina

o www.articatelemedicina.como Contactar (at) articatelemedicina.como 913324659

Alejandro Sánchez-Rico

o Alejandrosh (at) articatelemedicina.como Twitter: @alejandrosr

Grupo CMCo www.grupocmc.eso 915556238