social media in your department
Post on 06-Feb-2016
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Social Mediain Your Department
Mary O’ConnorPublic Relations, Boston University
What we'll cover
- Defining goals
- Audience
- Time & resources
- Researching platforms
- Content sources
- Daily tasks
- Analytics
- Resources at BU
What are your goals?
Who is your audience?
batmoo, Flickr/CC
Available time & resources?
Goals + audience + time
Platform
twitter.bu.edu
Where will your content come from?
What is your voice?
Daily tasks
What's your communication plan?
How do you measure success?
Awareness @Replies, follower growth
Engagement
Traffic Visits from your page
Response Rate
Recommended tools
#MyDash series, blog.hootsuite.com
Resources at BU
bu.edu/news
Social Media Guidelines
bu.edu/news/about-pr/
bu.edu/brand
facebook.com/groups/BUsocial
Mary O’Connor mtunney@bu.edu
617-353-4198
Questions?
top related