social media innovation storyboard wanda ardoin-bailey diffusion and integration of educational...
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Social MediaInnovation Storyboard
Wanda Ardoin-Bailey
Diffusion and Integration of Educational Technology
(EDUC - 7101 - 1)
September 29, 2010
Innovation-Decision Process
• Needs/Problems
• Research
• Development
• Commercialization
• Diffusion and Adoption
• Consequences
Needs/Problems
• Created Innovation
• Social Problem
Research
• Technology• Basic research• Applied research• Serendipity• Lead Users
Development
• The role of Uncertainty in R&D• The Social Construction of
Technology• Skunkworks
Commercialization
• Production• Manufacturing• Packaging• Marketing• Distribution
1960s and
1970s
1980s
1990s
2000s
1990s
2000s
S Curve
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