social media intro for lcbpc

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Presented to Lancashire Construction Best Practice Club 31st March event, Working Smarter through Technology

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@fairsnape

Martin BrownFairsnape

Leading and supporting improvement in the built environmentfairsnape@gmail.com

Social Media

Introduction and Journey

Wednesday, 7 April 2010

@fairsnape

@fairsnape

Wednesday, 7 April 2010

@fairsnapeSocial MediaWednesday, 7 April 2010

@fairsnapeSocial MediaWednesday, 7 April 2010

@fairsnape

Wednesday, 7 April 2010

@fairsnape

“There go my people. I must find out where they are going so I can lead them.”

- French politician Alexandre Ledru-Rollin

Social MediaWednesday, 7 April 2010

@fairsnape

Messages with emotions

Maps with icons that show peoples whereabouts

Messages via Twitter

Peoples whereabouts via Google Latitude

2004 2009

The future is closer than you think

Social MediaWednesday, 7 April 2010

@fairsnapeSocial Media

Web 1.0 Brochures

Web 2.0 User Content

Wednesday, 7 April 2010

@fairsnape

24%

20%

59%

70%

17%

33%

13%

15%

19%

33%

52%

19%

2006 2009

EngagingwithSocial MediaUSA Adults

Social MediaWednesday, 7 April 2010

@fairsnape

“Social media in the built environment has opened doors

for individuals to hold conversations and form

relationships across organisation boundaries.

This is increasingly important as we enter a new decade where

success will come from person to person collaboration, rather than last decades business to business focus.

Leaders and directors of built environment organisations need to

address the benefits that social media will bring …

Failure to do so will almost definitely leave them trailing behind their more innovative and successful competitors

Social MediaWednesday, 7 April 2010

@fairsnape

Social Media Journey

Social MediaWednesday, 7 April 2010

@fairsnape

mobile

twitter

google mail

skype

linkedin

blog

martin brownfairsnape

mob: 07776234702twitter: @fairsnapeemail: fairsnape(at)gmail.comsykpe: fairsnapelinkedin: martinbrownblog: www.fairsnape.wordpress.com

Business cardWednesday, 7 April 2010

@fairsnapeCommunicationWednesday, 7 April 2010

@fairsnapeCommunicationWednesday, 7 April 2010

@fairsnapeCommunicationWednesday, 7 April 2010

@fairsnape

Twitter, all about connections:

CommunicationWednesday, 7 April 2010

@fairsnapeCommunicationWednesday, 7 April 2010

@fairsnape

Twitter, all about conversations:

CommunicationWednesday, 7 April 2010

@fairsnapeCommunicationWednesday, 7 April 2010

@fairsnape

and connections:

CommunicationWednesday, 7 April 2010

@fairsnape

big connections:

CommunicationWednesday, 7 April 2010

@fairsnape

martin brown@fairsnape

RelationshipsWednesday, 7 April 2010

@fairsnapeSharing

Geo sharing with Google Maps: eg Supply Chain or Construction Projects

Wednesday, 7 April 2010

@fairsnapeSharing

Powerpoint sharing with Slideshare

Wednesday, 7 April 2010

@fairsnapeSharing

Data sharing with Pachube

Wednesday, 7 April 2010

@fairsnape

Blogging

SharingWednesday, 7 April 2010

@fairsnape

Blogging

Sharing

the new collaborative project diary?

Wednesday, 7 April 2010

@fairsnape

Organise the world's information and make it universally accessible and useful

Do no evil

Wednesday, 7 April 2010

@fairsnapeCollaboration

The easiest way to collaborate on documents.

Wednesday, 7 April 2010

@fairsnapeCollaboration

Future of email ?

Wednesday, 7 April 2010

@fairsnapeCollaborationWednesday, 7 April 2010

@fairsnapeCollaborationWednesday, 7 April 2010

@fairsnape

Water ConstructionPipe Lane BB7 2RE£1.6m34 weeks

CO2 46T/£100kAFR: 2.3Waste: 6T/£100k

Augmented Reality

‘Mashing’ real life views with geo based information on mobile phones ...

ApplicationWednesday, 7 April 2010

@fairsnape

1 From Trying to Sell to Making Connections

2. From Big Campaigns to Small Acts

3 From Controlling Our Image to Being Ourselves

4. From Hard to Reach to Available Everywhere

How is your business changing ?

4 Ways Social Media is Changing Business*

* from mashable.com

Wednesday, 7 April 2010

@fairsnape

Communication … Twitter

Sharing … Slideshare

Glue … Google mail

Blogging …Wordpress

Collaboration …Google docs

‘Free’ Start Up Suggestions …

Martin Brownfairsnape

Leading and supporting improvement in the built environmentfairsnape@gmail.com

Wednesday, 7 April 2010

@fairsnape

be2camp clinics:

One to One hands on 60 minute sessions expert advice

Kick start your digital journey and set up:

•Accounts and applications•Best practice profiles•Recommended contacts •Strategies

Lancashire April 2010 onwards - Leave details if interested.

Social Media ClinicsWednesday, 7 April 2010

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