social media - ir conference 2012
Post on 05-Nov-2014
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Social Media – Selling To The Top
January 20, 2012
Highlights
The Opportunity
The Issues
The Audience
Evolution
Then
Now
Adoption
1.2 billion are social
Audience
Audience
How many consumers are social online?
Question
Dark Ages
Change
• Audience
• Cost
• Time
• Risk
Issues of the Execs
United vs SouthWest
• Awareness via referrals
• Time efficiencies
• Reputation management
Benefits of Social Media
Social IR – Cross Channel
Question
3 Benefits of Social Media?
Case Study - SCA
www.ethicalmedia.com
Open Forum
Humanize the Brand
Connection – Personality
John Chambers
Connection – Personality
Compliance
No arguing
Question
Golden Rules to Social Compliance?
Go Social!
Listen Plan Content Engage Analyze
Engagement = Fans, Referrals & ROI
Contact
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