social media is a playground... play a little
Post on 14-Aug-2015
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Social media is a playground…
…play a little.
These slides accompanied a talk to the leadership team of MSD UK on9 March 2011
25 hours and 17 minutes.
I am on a drug. It’s called Charlie Sheen.
“Social media is a subset of huge, which is still huge.”
Spare us yet more hype!
Keep it simple.
What do you want to achieve?
We are talking to real people.
Plan not for the people you reach, but for the people that
they reach.
Think about your voice in popular culture.
I am on a drug. It's called Charlie Sheen. It's not available because if you try it, you will die. Your
face will melt off and your children will weep over your exploded body.
Our business is preserving and improving human life.
In the 61 pages of the ABPI Code of Conduct there is not
one mention of ‘social media’.
Do-tank not think-tank.
“If content is king, then listening is queen.”
Thank you for listening.
ralphsmcintosh.com
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