social media lead generation builds marketing superstars

Social Media Lead Generation Builds Marketing Superstars

Kipp Bodnar - @KBodnar32Inbound Marketing Manager

Define: Lead

Please Tweet questions and comments to @KBodnar32

The Hashtag is #SMLead.

Lead Generation

Social Media

Misconceptions End Today

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Probelm

Problem: Generating More Leads With Less

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5 Steps

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Step 1: Get The Basics Right

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Landing Page Tips

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Offers That Rock

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Think Like Publisher

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Step 2: Maximize Content Discovery

1 2 3 4

Abstract Concepts

Regular Content Creation

Dedicated Monitoring

Consistent Sharing

Prioritized Engagement

Framework: Maximizing Content Discovery for Lead Generation With Social Media

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Step 3: Create Conversion Ubiquity

The New York Times Is The Competition

Tweeting Landing Pages Doesn’t Kill Puppies

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Step 4: Test and Fail Fast

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Test Framework

Abstract Concepts

Step 1: Set a clear qualitative objective.

Step 2: Set methodology for gathering data for success criteria.

Step 3: Conduct an experiment retrospective.

Step 4: Set action items following the experiment.

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Framework: How to Test Social Media Lead Generation Strategies

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Step 5: Optimize For Maximum Lead Flow

Conversion Rates Vs. Traffic

Don’t Believe Me

Source: Science of Lead Generation

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

Source: Science of Lead Generation

The 5 Steps of Social Media Lead Generation

Step 1: Get The Basics RightStep 2: Maximize Content DiscoveryStep 3: Create Conversion UbiquityStep 4: Test and Fail FastStep 5: Optimize For Maximum Lead Flow

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You’re The Star

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Don’t Wait

End This Today

?’s@Kbodnar32Blog.Hubspot.com

Slides: